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Search engine monitors have been around for years. Although they have matured and added features since their original appearance, we'll start our look at these tools by going back to the beginning.
One of the keys to running a successful online business is understanding the impact of your actions and tracking your progress. This is true in every area and is particularly true with respect to search engines.
You want good search engine rankings for the keyword phrases that describe your site's content. That desire leads you to take many different actions.
You may custom-tailor your content to rank for certain terms. You may engage in link development campaigns carefully designed to improve positioning. Your efforts will probably extend all the way to the HTML underlying your site (is your primary keyword phrase for each page wrapped in the H1 tag?). You get the idea.
You bend over backwards to get that coveted search engine ranking, and after all of the contortions you need to have some way of gauging your success. That's the idea behind a search engine monitor.
A monitor like this will let you know how you're doing SEO-wise. It will tell you how well your ranking for various search strings across multiple search engines. That is handy information to have. It's also information you can probably dredge up on your own. It wasn't always that way, though.
When we discussed the automated submission tools, we remembered the days when everyone from AltaVista to HotBot to Lycos was engaged in a battle royale for search engine supremacy. There were many different search engines and clear winners hadn't yet emerged.
Back then, the idea of tracking your progress across all of those different search engines wasn't too inviting because it was a long, tedious, grueling chore.
It isn't that time consuming to find out how you're ranking for your five primary keyword phrases on each of the "big three." Back when it was the "little fifty," however, it was a much more difficult project to undertake. That's why search engine monitors came into being. They'd check for you on all of those different search engines and then give you the results in nice, easy-to-follow layouts.
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