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Individuals have an issue with promotion or sales for many reasons. Chances are you may recognize one or more of the following. First, you might have had a bad experience in the past with individuals promoting to you inappropriately. Perhaps you sensed they were doing the "hard" sell on you. Perhaps they were bothering you at an inopportune time. Perhaps they wouldn’t take no for an answer. Anyway, it’s crucial to recognize that this experience is in the past and that holding on to it might not be serving you today.
Second, you might have had a disempowering experience when you tried to sell something to someone and that individual completely rejected you. In this instance, your distaste for promotion is merely a projection of your own fear of failure and rejection. Once again, realize the past doesn't inevitably equal the future.
Third, your issue may come from past parental programming. Many of us were told that it’s impolite to ?toot your own horn?. Well, that’s excellent if you make a living as Miss Manners. But in real life, when it comes to business and cash, if you don’t toot your horn, I guarantee nobody will.
Rich individuals are willing to glorify their virtues and value to anybody who will listen and hopefully do business with them too. Finally, some individuals feel that promotion is beneath them. I call this the magisterial syndrome, otherwise called the "Aren’t I so special?" attitude. The feeling in that case is that if individuals want what you have, they ought to someway find and come to you.
Individuals who have this belief are either broke or soon will be, that’s for certain. They give the sack hope that everyone’s going to scour the land searching for them, but the reality is that the market is crowded with products and services, and even though theirs might be the best, no one will ever know that because they’re too bigheaded to tell anybody.
Robert Kiyosaki, points out that each business, including authoring books, depends upon selling. He notes that he's recognized as a best-selling author, not a best-writing author. One pays a lot more than the other. Rich individuals are commonly leaders, and all great leaders are excellent promoters. To be a leader, you must inherently have followers and supporters, which means that you have to be expert at selling, motivating, and inspiring individuals to buy into your vision.
In brief, any leader who can’t or won’t promote won't be a leader for long, be it in government, business, sports, or even as a parent. The critical point here isn’t whether you like to promote or not, it's why you’re promoting. It comes down to your beliefs. Do you truly believe in your worth? Do you truly believe in the product or service you’re offering? Do you truly trust that what you have will be of benefit to whomever you’re promoting it to?
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