Secrets Of An Amazing Marriage MRR Ebook

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What’s your reputation? When people see you, what do they think? When they hear your name, what comes to their mind? Before you answer this, let’s consider an example…McDonald’s.

When you see a McDonald’s, what are your thoughts? McDonald’s has an identity – a reputation. And it’s a reputation that, at this point, is fixed in the minds of hundreds of millions of consumers around the world. This is called a “brand.” McDonald’s understands that a positive brand means more money, whereas a negative brand (or image) means less money.

Companies will invest millions of dollars to cultivate a compelling and consistent brand. Why? Because a consumer will decide whether to invest money in that company’s products or services, based on how he or she feels about that company. Companies with a positive reputation have a superior advantage in the marketplace.

As a consumer, you understand this principle. Chances are you are going to decide where to shop, based on which company you trust and appreciate the most. Many factors go into your level of trust or appreciation, including your past experience with that company, input from people you know, advertising, and more.

My father shopped based on these factors. I vividly remember how upset he would get over a bad experience at a store or restaurant. That experience would fix that company’s reputation in his mind, and would be the basis of what he thought about and said about that company from that point forward.

In one particular instance, I recall my dad getting irate with a rather clueless and fairly rude sales representative at a department store. Dad was so outraged by the store clerk that he stormed out, with me trying to keep up. He declared he would never shop there again (he didn’t), and that he would forbid Mom and me from ever shopping there again (he didn’t really enforce that one). That store clerk defined that department store in my Dad’s mind, and the store lost him as a customer from that day forward.

Stop for a moment. Think about the companies (stores, restaurants, etc.) that you do business with or have done business with in the past. Which ones have a positive reputation in your mind? Which have a negative image?

Again, the image you have in your mind of a company isn’t based solely on personal experience. You may have a positive (or negative) image of a company that you’ve never had any dealings with. If that is the case, consider what has informed your perception of that company.

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