Secrets Of Affiliate Marketing Personal Use Ebook

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PPC offers the fastest way to drive targeted traffic to your websites. You can go to Google Adwords and register an account for as low as $5. Go for Standard Edition. Forget about Starter Edition which is too rudimentary. An ad campaign does not take more than 10 minutes to set up and traffic can start streaming in as fast as within the next 15 minutes. But PPC advertising can be really expensive!

Google Adwords arguably still offers the best quality traffic. But you really need to apply some secret techniques to optimize your budget.

Target long tail keywords. Read Chapter 4. Long tail keywords are targeted and have fewer bidders. Hence, the clicks are much cheaper. Use either NicheBot or Keyword Elite to find a whole list of such keywords quickly.

If you are using Google Search and Search Network only, ie disable Content Network, it works well for long tail keywords but not for competitive terms. Using search only will also boost your CTR and bring down the PPC cost.

If you are using Google Search and Search Network only, always bid for the 4 – 6 position for each keyword. This ensures your ad appears on upper Page 1.

Bid 1 cent above your competitor. To find out how much you need to bid for each ad position, use Google’s keyword tool or Keyword Elite.

Content search has its place as well. Experiment with targeted long tail keywords and go for the lowest bids ie 5 cents and bid upwards. Then tweak your ads until you hit a high CTR. This is tedious but ensures that you get the most out of your advertising budget.

Go for cheaper but smaller PPC networks like Miva and GoClick. I have had some considerable success using GoClick.

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