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Okay, now that you know how to get a campaign set up, it is up to you to decide if you would like to create a campaign for a local business.
As for me, I will stick to the simpler side of things and offer only posters to help with their marketing ventures.
Now where were we?
Okay, so after you find their websites, you should then look for their emails which is quite simple to do.
Just visit their site and look through their Contact Us Pages or About Us page. It will be mezmerising to see their emails because once you get their email, it is go time. Now I'm going to show you a few email swipes/strategies that will increase your chances of getting more and more customers to buying those posters from you.
Remember, you don't even need to see if they have a Foursquare account. I have contacted a few of businesses who didn't have an account but only had one
setup by other people, and I told them to "CLAIM" their business. I gave them the links above that I gave you for setting this up. A few days later I would message them back and ask how it went. (I don't like setting Foursquare accounts up, so I let them do it. You can do this if you want! Don't forget to charge more!)
I then told them that I could create professional posters for them to post around their store. Eight business owners out of ten was my ratio on the businesses who took advantage of this offer after I told them about Foursquare.
Before I give you my email swipes, here is how you can use Foursquare to find business owners who have low check ins and tips.
Simply visit Foursquare.com and type in the business owners and the place that you want to target. Just type in "nail salon, burgers," or anything that you want. Look for the business owners that have low check ins and Tips and simply visit their site found on their profile.
Email Swipe #1 - The Friendly Approach
"Do you guys use Foursquare to offer discounts? My friends have been visiting your "restaurant/establishment" for a long time and would love to get a few discounts for when they check in your restaurant?"
They will usually say that they have one up and stuff like that. Below is the next email swipe you should use. Make sure that you add a bit of it to make sure that it fits into the email which they reply back to you. But below is a sample email swipe that you could use.
"I was asking because I actually offer business owners posters as stickers to display across their store. It helps get the attention of customers. I can design a few of them for you if you'd like and have them shipped to your establishment/restaurant."
Email Swipe #2 - The Offer
Here is an email swipe that you can use today that can help make you sell plenty of Foursquare sales right off the bat. I use this if I want to get their attention right away. I send this only to those whom I know have low check ins.
"I noticed that your restaurant/nail salon/establishment uses Foursquare. You guys have very little tips and check ins. How would you like it if I helped increase those check ins and tips for you?"
Feel free to add in your name as well!
Here is the email swipe that you can use which is simple for convincing them about your service. Basically, they will reply to the above email in a nice way, but it still does depend upon the business and how they think of your professionalism. After you get that first reply, answer back with this email: "I actually design posters, and I can create 3 to 5 of them for you that you can place throughout your establishment to help increase your check ins. You just need to decide on what kind of free service you want to offer for free every time somebody leaves a tip, and I will just design it to convince them to buy. I can design them for you and have them shipped to you within the next few days."
Usually they will reply saying to you yes or no. The majority of them who already have an account on Foursquare will probably say thank you and be happy to ask you about price. I will let you decide on what kind of way you will talk to them about price, but below is one of the messages that I have sent out a few times that may be of great help. Just remember that you may not be able to use this email based on what they reply back to you.
"Great! I only charge $397 for the posters. I will design it all for you and make sure that your logo and business name is on it. Oh yeah, what do you want to give away for every tip/check in so I can write it down on the poster? The size of the posters will be 18 x 24. Do you want me to send you a PayPal invoice?"
We are charging $397 since it will cost you around $100 or so to charge for the shipping costs and the designing fees if you don't know how to design your own poster. After all of the shipping and designing fees, you get $297 easily!
As you can see, all it takes is a couple of email swaps with the business owner to succeed. Now that you know how to grab clients and make them want to pay for this service, along with how to find those business owners, now it is time to find out how to deliver this service.
Delivering this service is definitely easier than what most people believe. No, you do not need to learn how to design posters, and no, you can do this all without any problems. You can even outsource this. In fact, you get an additional PDF attached to this that showcases how your outsourcer does this. Nonetheless, I will show you exactly how I go about delivering this service to offline business owners. It is easy and simple to follow.
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