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INTRODUCTION
If you type a term in the search engines and press the 'enter' key, you receive a summary of website results which include that search term. Have you ever asked yourself why a select number of these web sites rank much better than others? If so, then you definitely should know that it's because of a powerful online marketing strategy called Search Engine Optimization (SEO).
Online marketing happens to be one of the greatest ways for businesses to broadcast their message to people searching for their services. Regrettably, because the web has now become home to an incredible number of businesses, it is very hard sometimes for new web sites to score well in the search engine ranks.
SEO is really a technique which helps SE's (search engines) find and rank your website better than the majority of other websites in reaction to a search query.
In last ten years, SEO has been changed drastically with an enor-mous growth in competition. Becoming as experienced and knowl-edgeable in this subject as possible, therefore, can only be of benefit to all businesses who advertise online.
In this ebook, we aim to give an overview of some different aspects of SEO and provide a selection of resources for further study.
vi Introduction
SEO is not difficult but, like anything worth learning, it does take some time and application before you can start to see results. Rest assured, the results you will get from successful implementation of SEO will pay back all your efforts in learning it many times over.
Hopefully, by the time you have finished reading this ebook, you will be more aware of the opportunities SEO presents to you and more confident in your ability to do it yourself.
WHAT IS SEO?
Search Engines such as Google show websites after searching for results they think are relevant and authoritative. They quantify relevance by content analysis plus they determine authority predicated on a number of things, especially the quality and amount of the links a full page has. Links are, therefore, in a way just like votes. Still confused about exactly what SEO is? Well, continue reading!
How can you turn your website into the type of site that the various SE's will show when they are searching for results?
Simple: Good Content plus Quality Links equals SEO Success! So how exactly does Google decide where your page should rank? Google promotes the pages it regards as authority webpages to the highest point in its rankings. It is your task- or the task of any company you hire to complete your SEO - to produce authority pages. Basically this requires building links and writing content.
So basically SEO involves writing pages that use key words, which are words people use within searches, and securing links from other pages to exhibit how essential your page is when compared with the others. Links are votes and votes enable you to get elected to page 1.....
AN EASY 1-2-3 Guide to Improving Search engine results: Write content that will be utilized by the people who look for your product.
Build links to your pages to exhibit their importance.
Keep carrying this out!
SEO is just the simple activity of ensuring that an internet site is available to SEO's online for keywords highly relevant to what the website is providing. In several respects, it's simply a quality filter for sites. With that said, if there has ever been a business which was poorly comprehended by 'outsiders' then it's SEO.
Ask some SEO businesses about SEO and they're going to try to blind you with science and confuse you in to thinking it is a black art. Ask some businesses: 'what's SEO.?' and two hours later you will be none the wiser. This is why, if you do hire a company to complete this task, you should not only understand what they're doing for you, but why!
Links appear to be essential, so how do I get them? Correct, links are essential but do not confuse quality with quantity. 10 or 15 links from quality relevant resources (pages) to one of your pages may have a far larger effect on the way your webpage ranks than the usual 1000 poor quality links that are sold by plenty of SEO businesses. Actually, if an SEO. company provides you with a collection of links for a set charge, run away because they are definitely spammers!!
Alternatively, look for great links from other great websites, as long as you have some thing that is worth linking back to because good websites do not connect to poor quality ones, why would they?
To sum up Produce a good site, provide some thing people want and are searching for then share your website with some other great websites and you will quickly begin to notice your site traffic increase.
WHY DO I NEED SEO?
What's encouraging about the highly visible aspect of the main Internet (i.e. the content pages of the web), is that we now have an incredible number of available pages, waiting to exhibit to you info on a fantastic number of topics. The bad news about such content is that more than half of it isn't even indexed by the SE's.
If you want to locate details about a specific subject, how can you know which pages to see? If you are like the majority of people, you key into your browser the URL of a major SE and begin from there. SE's have a brief listing of crucial operations which permits them to supply relevant webpage results whenever searchers utilize their system for locating information. They're special websites online that can help people discover the pages stored on other web sites. There are several fundamental differences in how various SE's work, however they all carry out 4 essential tasks:
SCANNING the net
A web scanner, also called a robot or spider, is definitely an automatic program that browses the webpage in a specific, constant and automated manner. This method is known as Web crawling or spidering. SE's run these automated programs, that make use of the hyperlink structure of the net to "crawl" the pages and documents that define the web. Estimates are that SE's have crawled about 50% of the present web documents.
INDEXING WEBPAGES and documents
Following on from a page being crawled, it's content could be "indexed" - i.e. saved in a database of documents which make up a search engine's "index". This index needs to be tightly managed, to ensure that requests which must search and sort vast amounts of documents can be achieved in a fraction of a second.
PROCESSING queries
Whenever an information request is made on an internet search engine, it retrieves from its index all of the documents that match the query. A match is decided if the terms or phrase is on the page in the way specified by the searcher.
RANKING results
When the internet search engine determines which outcome really is a fit for a requested query, its algorithm runs some calculations on every one of the leads to determine what is the most highly relevant site to show. The ranking system of the search engine displays these results in order from the most highly relevant to the least to ensure that users get a much more suitable visual placement of the sites the engine believes to be the very best.
Users can then make a decision about which site to pick.
Even though a search engine's operations aren't especially lengthy, systems like Google, Yahoo!, MSN and AskJeeves rank as the most complicated, process-intensive computers on the planet, managing an incredible number of functions every second and then channelling demands for info to a massive number of users.
If your website can't be found by SE's or your articles can't be put in their databases, you lose out on the unbelievable opportunities available via search - i.e. individuals who need what you've got visiting your website. Whether your website provides products and services, content, or information, SE's are among the primary ways of navigation for nearly all online users.
Search queries, the key words that users type into the search box that have terms and phrases pertaining to your website, carry extraordinary value. Experience indicates that internet search engine traffic could make (or break) an organization's success.
Targeted prospects to an internet site can offer publicity, revenue and exposure like no other. Purchasing SEO, whether through time or finances, might well have a great rate of payback.
WHY DON'T the various search engines find my site without SEO? SE's are always working toward improving the technology to scan the web deeper and get back increasingly relevant leads to users.
However, there was and will always be a limit to how SE's can oper-ate. Whereas the best techniques can net you a large number of visi-tors and attention, the incorrect techniques can hide or bury your website deep in the search engine results where visibility is minimal. Along with making content open to SE's, SEO. may also help boost rankings, to ensure that content that's been found will undoubtedly be placed where searchers will more readily view it.
The internet environment has become increasingly competitive and businesses who perform SEO will probably have a decided advantage in attracting visitors and clients.
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