Saving Money In Internet Marketing MRR Ebook

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Chapter 7: Stop Purchasing Traffic

Synopsis

Are you spending money on worthless traffic? If so quit right now. Most traffic schemes are scams and seldom deliver quality traffic. Focus instead on quality and targeted organic and PPC traffic only.

Free Traffic

There are a lot of ways to get free traffic to your site, but the method that I utilize beats all the traditional methods hands down - and best of all...it's free!

I have utilized all forms of advertising, but most of the good forms of advertising cost money. Like all business owners, we have to examine our investments and attempt to cut cost in order to get a larger return on our investments.

Now, you're probably questioning what I could possibly be doing to bring traffic to my site without spending a dime on advertising. Well, you're looking at it. Do you see it so far? I'm writing some content. It's utterly that easy!

I will author an article about a topic that I know and am comfortable with, and then I'll go and submit these articles to assorted sites on the Internet. Are you worried that sites won't accept your article? You should not be. This is a win / win situation for all parties affected.

First of all, webmasters love these articles. I have even had webmasters come back to me and ask if I have any more. Why do they do this? Because it helps their search engine rankings by supplying visitors to their websites beneficial material. After they place your article on their site a portion of their visitors will visit your web site. Once you've placed enough of these articles out on the Net, your traffic will dramatically step-up and so will your search engine rankings.

Perhaps you're new to the Internet business and don't have adequate experience to write about anything pertaining to the Internet business. No issue there either. Everybody has some life experience that they can write about. Perhaps you are a stay at home mom and you're good at changing diapers. You better believe that there's a mother to be out there someplace who's surfing the net looking for info on how to change diapers.

Now, your likely not going to be able to author an article about changing diapers and get it listed on a home business site. But there are plenty of sites that will accept an article of this nature and still drive traffic to your business web site. I'd suggest doing a search on your favorite search engine for "submit baby articles" or something of that nature. Be originative, you will never run out of sites willing to accept your article.

After I've completed my article, I will write a short autobiography about myself and include my site address in it.

The Net was created with the purpose of providing info to the public. Become an info provider and you will be repaid beyond your wildest dreams. Remember that the Net has created more millionaires than any other vessel in history.

Chapter 8: Have A Look At Your Adwords Spending

Synopsis

How long has it been since you ran through your PPC ad groups to see which are working and which are blowing your money? Doing this may save you hundreds of dollars per month.

Check Your Ads

The active world of information technology has let many individuals gain strides when it comes to fruitful business ventures. Google offers an advanced approach in marketing, called AdWords. It's an advertising service that covers local, national, and international text and banner ads. It commonly consists of one title line and 2 content lines.

Due to the developing numbers of users that pass through Google on a daily basis, Google AdWords is a sure fire way to pump up your business network. You are able to try it out and follow these easy precepts in order to ensure that you get fantabulous profit.

When keywords are typed in Google search, AdWords works by matching up 2 constructs called bidding value and quality score. This furnishes a clear ranking of sites involved in the result found. Let me walk you through an illustration. Imagine you've a credit score of 4 to be number 1 and you bid a buck to get the keyword 'hot holiday spots'. Your ranking will be ascertained via the formula: $1x4 = 4. Let's suppose another individual decides to bid for the same keyword but has a greater score of 10 consequently by following the calculation he only needs $0.4 (4= $0.4 x 10) in order to outrank you on number 1. Furthermore, he may have a lower per click rate of $0.4 as compared to your $4.

The point here is you are able to reduce your cost by taking good care of your quality score.

You are able to guarantee that what comes in is more than what goes out by producing an effective landing page. Your chief objective is to make certain that individuals visiting your web site will have the motivation to come back and finally be influenced to tap into your services or purchase your products. The landing page is the beginning page that your guests see. It's where you'll put up a space that will let your visitors place their contact info. During the 1st visit the conversions ratio is less than 2 percent. Given this stat your technique would be to better the presentation of your landing page and acquire as many contacts as you are able to. Users may not be attracted to your site's service during their 1st try but if they see a great deal of improvement they may reconsider thereby giving you a chance to make a sale. Don't get too agitated. It would be very tempting for you to venture into multiple ad campaigns. Don't get carried away as this would lead you to more losses in the long-term. It would be better to center on a single project and establish its foundations.

If you believe you are able to rest after a successful setup, think again. Observe your campaign closely. If you believe one campaign isn't doing well then you are able to pause it for a while. Before pressing the go button make certain you've modified all the aspects that require improvement.

The mixture of business and info technology may be very unpredictable. Faultless timing and effective structuring is significant to keep you afloat. But don't be content with being just standard, hit hard and win big.

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