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An automated response that sends ONE message to each incoming message of a particular type eg, a prospective customer requests a copy of your catalogue.
An automated response sending a SPECIFIED NUMBER of messages to each sender at a SPECIFIED DURATION eg, a request for information about a product, or a short course (See my letter writing course here.)
Automated subscript ion/unsubscription to an e-newsletter or other service eg, an early warning service, which also sends an automated response advising that the subscription/unsubscription has been effected.
Organising these automated services is pretty straightforward either using in-house software that works from your server, or buying the service from an Applications Service Provider (ASP) and storing your information on the provider’s server.
I’ve used both approaches. Whether you prefer one or the other methods depends on the degree of control you want, how much you wish to spend and so on.
Hiring an ASP: If getting someone else to provide all the technology for a low monthly fee appeals, Get Response or AWeber are excellent options because you can have unlimited numbers of autoresponders and as many automatic follow-ups at whatever durations you like. So, you can run your e-newsletter, e-courses, marketing campaign and more.
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