Running Webinars Personal Use Ebook

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Introduction to Running Successful Webinars

If you have ever attended a live seminar, you pretty much know what a webinar is. Thanks to the worldwide reach of the Internet and the prevalence of computers, smartphones, and tablets, most of the world is online. Webinars take advantage of this fact, allowing you access to a global audience by conducting a seminar-like event online rather than in a physical, real-world environment.

Traditional seminars are limited in scope and get be very expensive. You have to rent a room or presentation facility, and you are limited as to how many prospects you can address. If you want to host multiple seminars, it requires the presence of you and any trainers or presenters involved at every one of those seminars. This means travel and lodging costs if you want to step out of your local environment. Those expensive and time-consuming restraints don't exist in the virtual world of webinars.

You can record, present and profit from webinars for very little money. If your budget is extremely tight, you can host live and recorded webinars which cost you nothing more than your time and expertise. With free and paid screen capture software, webinar services and live streaming video integrated into popular social media sites like Facebook, Instagram and Twitter, anyone can boost their brand, increase sales and profits, and build their reputation as an expert in their field with webinars. If you are wondering whether webinars have a place in your business, consider the following webinar benefits.

- You build a list of interested prospects.

- It is possible to create a passive income stream.

- You are looked upon as a leader and authority figure in your field.

- Your prospects are highly engaged, you have direct contact with your target audience.

- Webinars make effective use of your time, allowing a single presentation to reach hundreds, thousands or even millions of prospects.

- Webinars are extremely inexpensive ways to market your business.

- You can host a webinar anytime and anywhere, from your smartphone, tablet or computer.

- You can sell your webinar as an information product.

- No matter the size of your business, you can instantly develop a global reach.

Aside from those substantial benefits, webinars help you become more real to your audience. They can hear your voice, and if you choose to show your smiling face, their perception of you as a real person rather than just a website or business is enhanced even further. People buy from people, and webinars show you as a person to your audience.

Webinars give you the ability to connect with your audience in ways that text-based marketing can't.

What you will learn in this report on running a successful webinar is the many different types of webinars you can host and present. Webinars can be live or recorded, one-time or recurring, and you can use webinar services, live video streaming applications or screen capture software to get your message across. You will discover why an intimate understanding of your audience is essential to success, the specific tools you need to host webinars, as well as how to use a landing page to build your audience.

You will learn no webinar can be successful without effective follow-up and email integration, and you should always host a Q & A session after delivering your content. There are tips you need to know for delivering your sales pitch, as well as effective follow-up procedures that engage your audience and lead to sales long after the webinar is over. This special report reveals all that information and more, and since webinar implementation can be simple and fast, your business can benefit from this engaging marketing tool in no time.

Let's begin your webinar education with perhaps the most important lesson ... the importance of intimately understanding your audience. (NOTE: Webinars can be used for customer service and retention, to train sales staff, to introduce a new product or service to employees, and for other non-sales activities. The how-to aspect of this report will help in all those situations, but the main focus of the overall report is on using a webinar as a sales tool.)

Knowing Your Audience Is Essential

The success of any marketing campaign depends first and foremost on understanding your audience. Attempting to sell veggie-burgers to diehard meat eaters is not going to work, no matter how good your offer, presentation, and your product are. That is an extreme example which points out the first step to success for running webinars - choosing who will see your presentation, and understanding what they want from your products or services.

If you are selling a weight-loss product, the relentless driving force in the minds of your prospects is not "to lose weight." Yes, your perfect prospects do you want to weigh less than they currently do. However, that is not their core desire. People want to lose weight so they can feel good about themselves, receive compliments from others, finally look good in a bathing suit again, or to improve their health.

Someone may want to lose weight because he or she is tired of being called mean-spirited, hurtful, demeaning names. Women and men may desire to drop 30 or 40 pounds so they can attract a specific type of mate. Whatever the reason or reasons, you will not sell even the greatest weight-loss product in the world if you do not understand the real reasons your prospects are considering your offerings.

You must understand the core beliefs driving the behaviors of your audience.

Never stop asking yourself why someone would choose your product over another. Think about the biggest problems and most nagging questions that trouble the people in your market. Focus on a very narrow, welldefined group of people and not only will your webinar registrations improve when you market to that audience, but you will see your clickthrough rate (CTR), webinar attendance and sales increase as well. When you cater and present your weight-loss solution to "over-50 divorced men trying to lose 25 pounds to get back in the dating game" rather than "all overweight men and women," your webinar experience improves dramatically.

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