Retargeting 101 Personal Use Ebook

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Introduction to Retargeting

Since 2015, retargeting, sometimes referred to as remarketing, has become a very powerful advertising tool. In its most basic definition, retargeting is a type of marketing where you deliver advertisements to people after they have visited and then left your blog or website. Since reams of marketing data show that only 1 or 2 out of every 100 web surfers buy something from you the first time they visit your web property, you need to find a way to reach out to those remaining prospects.

After all, they have already decided to check out what you have to offer. It would be a shame to have these interested individuals leave your site, never to be seen again. Through the use of strings of code called pixels and cookies, you can extend the conversation with someone that visits your website and leaves without buying or completing some other desired action.

Don't worry, if you just frowned at the word "code," you don't need to know how to write HTML or any other computer language. There are retargeting platforms and companies that do all of the hard work for you, and finding freelancers to add this simple code to your web pages is also a painless process.

At this point you may be thinking, is this really something I need to do? If a person found my site through a web search or an advertisement, possibly through a referral from a friend, do I really want to spend money marketing to that person if they leave without buying anything? To answer those valid questions, let's take a look at the following retargeting statistics from 2017.

• A ComScore study showed a 1,046% boost in brand search after a retargeting campaign. This means that retargeting led to 10 times the normal number of searches for a particular brand.

• Emarketer tells us that 30% of web surfers said they either liked or extremely liked retargeting ads. Only 11% did not like those types of ads, while a full 59% didn't care either way. This means retargeting led to a +19% positive engagement factor in the case cited.

• A full 60% of online buyers in the United States have noticed advertisements for products and services they searched for on other sites.

• AdReady has seen increases in responses to advertisements as high as 400% thanks to retargeting.

• On average, across multiple markets and niches, the typical clickthrough rate you can expect from a standard display ad is just 0.07%. Retargeting ads deliver a 0.7% CTR, 10 times better performance.

• Approximately 72% of Internet browsers abandon their shopping carts without making a purchase. Without retargeting you have no way of reaching those individuals. You just have to cross your fingers and hope they return to make a purchase.

In this special retargeting guide, you will discover exactly what retargeting is and what it isn't. You will learn several common retargeting methods that have proven profitable across multiple markets and niches. You will be introduced to the 3-step customer journey that has to take place before a sale is made.

You will get to know how to incorporate smart email strategies with your retargeting efforts and how to choose the correct retargeting platform to fit your business. Finally, you'll see exactly how to set up your retargeting campaign, and why segmentation is so important for keeping your prospect happy and maximizing your conversions and sales.

Let's get started with an in-depth exploration of exactly what site retargeting is.

What is Site Retargeting?

When you hear people talk about retargeting, most of the time they are speaking of site retargeting. Remarketing is not the same thing as retargeting, but the phrases are used interchangeably in many cases. The major focus of this report is site retargeting, which makes up the vast majority of all retargeting marketing campaigns.

Site retargeting keeps your brand and message in front of people who leave your site or blog without taking a desired action.

Most people think about generating sales when they talk about online businesses. This is probably going to be an eventual goal in your business. You have to make sales to generate profits, and you need profits to make sure you can continue to do business. This only makes sense. However, site retargeting is not just about selling products and services. It is about getting people to fill out forms, take surveys, join contests and subscribe to your email newsletter.

In the very first paragraph of this report, you discovered that 98 or 99 out of every 100 people that visit your site will leave without doing anything. Those are industry standards across all types of businesses and demographics. Even if you do an incredibly good job and get 3 to 5 people out of every 100 to take some type of action the first time they visit your site, 95 to 97 targeted prospects are leaving without doing anything.

Retargeting attempts to convert those 95 or 97 or 99 tire kickers into buyers. If your goal is to have someone join your email list, site retargeting can help. No matter what action you want visitors to your site to do, site retargeting dramatically improves the odds that you get the desired result. Site Retargeting Tracking

How do you know what your website visitors do after they leave your Internet property? You can keep track of the activities of your site visitors with tracking code. With site retargeting, cookies are embedded into the Internet browser of a web surfer that visits your site or blog. Whatever that person did on your site, whatever pages they looked at and what actions they took, are recorded.

Depending on certain filters and formulas you set, they are then shown advertisements when they visit other websites. This is a great way to make sure that a person returns to your site to buy a product, even if they are thinking about purchasing a product on another website, blog or web property. You can see how powerful this is to get people back to your site. When you use site retargeting, and your competition doesn’t, you enjoy the advantage of keeping your audience engaged, and it is easier to turn prospects into customers.

Understanding Social Media Retargeting

Facebook is the king of social media online. That statement probably does not come as a surprise to you. Unless you have been living under a rock since 2004, the year Facebook was born, you are well aware that FB is the most powerful and influential Internet business not named Google. With over 2 billion active monthly users, Mark Zuckerberg's online social hangout offers a lot of opportunity for Internet marketers.

YouTube counts more than 1 billion active monthly users, and Instagram has 700 million active participants every month. Those are numbers should make you sit up and take notice for an obvious reason. If you find out where a large number of people are hanging out online, and you can deliver a smart retargeting campaign to those people, you can have a positive impact on your business. Basically put, it's easier to make a sale or get someone to join your email list when you address a large prospect pool, rather than a small one.

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