ATTENTION: WordPress website owners in need of more reader engagement....
"Reduce Your Bounce Rate, Increase Your Page Views, And Give Readers Exactly The Information They Need And Want, Every Time They Visit!"
Dear WordPress Website Owner,
Have you noticed how great sites like Amazon and Ebay are at keeping you engaged? It seems they're constantly reminding you of items you viewed in the past, and showing you what other, related products they sell.
In fact, no matter what page you're on, there in the sidebar or in the footer, you'll find something more to look at. And because you've viewed it or a similar item in the past, it's much more likely to grab your attention.
Pretty smart marketing, huh? What if you could do the same thing on your website?
"I Already Have A Related Posts Plugin..."
A lot of us do! In fact, next to anti-spam plugins, related posts plugins might just be the most common. But most of them don't work as well as they could...
Little to no control: Many "related" posts plugins use their own proprietary algorithm to decide what's related...and the results might not be what you intended.
No "recently viewed" options: Related is great, but what about what your reader just looked at? How can she easily find that content? Not with a related posts plugin, that's for sure.
Spammy ads that take YOUR readers off site: In what might be considered a pretty sneaky move, some related posts plugins actually encourage your readers to leave your site!
So while that rudimentary plugin might do a little to encourage readers to click around on your site (or maybe to someone else's) it's not engaging with your visitors in a way that drives sales.
"I'm Not An Ecommerce Site Like Amazon Or Ebay..."
...so why should I care about recently viewed items?
Here's why: Even if you're not selling a product (and I would argue that you most definitely are) your readers are looking to you to be the authority. They want to know what you have to say about the subjects they are interested in. They count on you to provide them with the information they need to make informed decisions. And they need to be able to find it.
Related posts and--even better--recently viewed content makes it easy for your readers to find what they need. They'll see exactly what they're looking for every time they visit your site.
And if your site is monetized either through affiliate links or via an ad network, the more content each reader consumes, the more money you earn.
Of course, if you do sell products--whether your own or someone else's--a true related content plugin gives you many more opportunities to make the sale.
- File Size:773 KB
- Total Downloads:1
- License: Personal Use
- Category:Softwares & Scripts
- Tags:2015 Personal Use Softwares