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You must never lose sight of the fact that the quality of the product you are promoting is of supreme importance.
It is of course possible to promote and sell a junky product or one that breaks within an hour of starting to use it, but you must also understand that the modern consumer is conditioned to complain and ask for their money back at the slightest hint of problems or dissatisfaction.
Promoting a product that is low quality or is not effective for doing the job that it was theoretically designed to do is not a sound business decision in the long run. Not only will you get many refund requests, but you will also find that people complain about you and the product you promote online, and that this news will get around very quickly.
If, therefore, you're going to build your business around promoting affiliate products, then the first thing that I would urge you to do is test the product that you plan to promote. You may be able to obtain a free sample of the product itself, or you may be forced to buy it, but even if you have to spend money, consider that to be an investment in your own future.
If you know the product inside out, then you are able to answer most of the questions that your customers will ask, and doing this will undoubtedly reduce the number of refund requests that you might otherwise receive. In this way, your initial investment in the product will be returned to you almost immediately.
Being able to answer your customer’s questions in this way has another major advantage as well. When people buy the product from you and are satisfied with it, as well as being happy with your ability to handle any problems that they have or answer any queries, this will quickly establish you as an authority in that particular customer’s mind.
Do you think it likely in these circumstances that this particular customer would recommend you to their friends or family members who were interested in buying the same product? The answer to the question is obvious.
It is therefore very important that you have tried and tested any products that you are actively promoting, and that you can give an unbiased and objective opinion of it.
Do not, therefore, be overly effusive in your praise for the affiliate product that you promote, and be willing to acknowledge any shortcomings that it may have.
Nobody realistically expects a product or service to be absolutely perfect. If, therefore, you insist on telling prospects and potential customers that the product for which you are an affiliate is ideal for everything, then you run the risk of severely damaging your credibility and reputation, and that is not a smart long term decision.
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- Tags:2008 Ebooks Master Resale Rights