License Type: Private Label Rights 
File Size: 199 KB
File Type: ZIP
SKU: 23857 
Shipping: Online Download
Ebook Sample Content Preview:
The greatest expense you're going to incur in conducting a successful business is advertising.
You have to advertise. Your business cannot grow and flourish unless you advertise. Advertising is the "life-blood" of any profitable business. And regardless of where or how you advertise, it's going to cost you in some form or another.
Every successful business is built upon, and continues to thrive, primarily, on good advertising. The top companies in the world allocate millions of dollars annually to their advertising budget.
Of course, when starting from a garage, basement or kitchen table, you can't quite match their advertising efforts... At least not in the beginning.
But there is a way you can approximate their maneuvers without actually spending their kind of money. And that's through "P.I" Advertising.
"P.I." stands for per inquiry. This kind of advertising is most generally associated with broadcasting, where you pay only for the responses you get to your advertising message.
It's very popular- akin to pay-per-click, and is used by many more advertisers than most people realize.
The advantages of PI Advertising are all in favor of the advertiser because with this kind of an advertising arrangement, you can pay only for the results the advertising produces.
To get in on this "free" advertising, start with a loose leaf notebook, and about 100 sheets of filler paper. Next, either visit your public library and start poring through the Broadcast Yearbook on radio stations in the U.S., or Standard Rate and Data Services Directory on Spot Radio.
- File Size:199 KB
- License: Private Label Rights
- Category:Ebooks
- Tags:2008 Ebooks Private Label Rights
