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Joint ventures are the main way to promote your speed sale.
If you are going to do a firesale then you would usually give your joint venture partners 50-60% of the sale.
If you are doing a dime/nickel sale then I suggest giving them 100% of the first product and you take 100% of the upsell and backend sales.
As for a special customer/subscriber only sale, you would need to work out what percentage each JV partner will earn on a specific basis as this type of sale is set up specifically for each partner.
I've been explaining the benefits of joint ventures for years now. They have always been one of my top ways to generate traffic.
But, it is getting harder and harder to land good joint ventures these days. The reason? It's getting too crowded.
See, it used to be where people were looking for products to promote because there weren't many. So when you had a good product, you could ask people to JV with you and they would be happy to have something new to promote.
But now, there are so many different things to promote that people are getting bombarded with JV requests.
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