Quick Flip Paradise Personal Use Ebook

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ection 3: Flipping And Scaling

Alas the payoff. It's time for you to make your money back and then some. In this section we're going to cover listing your site, which includes what to put in the sales page as well as how to treat your auction when it's live, what to do after the sale and scaling up into a full fledged business.

First things first do another once over on your site and make sure everything is looking good. Check sidebars, inner post pages, menus and categories. If you need a site as a reference take a look at BlueTidalWave.com or our case study wherein we go over aesthetics and cover why the site sold.

Once you're ready to sell your site it's time to focus on your listing. I've included a sample listing PDF which you can use as a SAMPLE.

Please DO NOT copy the listing exactly for your own sake. If everyone and their mother starts making identical looking websites and sells them with identical sales pages, it's not good for anyone. Paraphrase the listing, hell pay an outsourcer to rewrite it for $5 but don't straight COPY it. You can see the included listing sample PDF but we'll be going over what you MUST include in your listing below and WHY.

Writing Your Listing

Before you can list your site you have to write the listing. Don't rush through writing your listing as it's the connection between your site and your potential buyers and you don't want to turn any potential bidders away with poor grammar or because you left something out.

Below are things to include in your listing, review them then jump over to the listing sample PDF and read through the example listing and start working on your own.

Introduction - In the introduction you want to give a brief 1-2 paragraph synopsis of the site, the PR, the authority in the domain and the potential value to the new owner. This will be just enough to get casual browsers baited into reading more about the auction. Talk briefly about the niche, the page rank, the backlinks, the growth potential and the monetization options.

Quick Stats - In the quick stats section you will essentially be reiterating many of the stats that Flippa provides in bullet points while also putting in some of the vital value added statistics we spent so much time hunting for in our domains. This includes domain age, Page Rank, backlinks, Domain Authority,
Page Authority, amount of content on the site, uniqueness of content and any other vital stats related to the domain (which could be Alexa rank, DMOZ listing or anything else of value.)

Aesthetics, Content And Images - In the content and Images section you want to stress the quality of the content and images you've spent time putting together for the site. Talk about the perfect grammar and high quality engaging content in the niche. Encourage browsers to visit the site and read the content. Include some title examples from the site. Talk about how unique the site is appearance wise and how much it stands out from the crowd in terms of quality. You spent the time putting together a killer looking website, it's time to show off.

Monetization Options - This part is huge. You want to get people excited about the prospects of owning the site and show them how they could benefit financially from ownership. Since the site has page rank, one of the best ways to make money on the site regardless of traffic is to sell guest post with links to websites. This is one of the huge selling points for these quick flips and is something you need to tout here. Talk about how the new owner can sell guest post for SEO purposes to other websites in the niche and how much revenue can be pulled in. Talk about how large the niche is and the possibility for guest post sales.

Who Can Run The Site - Many of your bidders may be completely new to the website buying world. This is the case for any website being sold on Flippa. Many people on Flippa are browsing and have money to invest to start or grow a website portfolio. Talk about how this site would be a great addition to their portfolio based on the niche, the quality of the content, the age of the domain, the Page Rank and so on. Mention how the site is easy to run with Wordpress and your willingness to help the new owner learn and get used to the site.

What's Included With The Auction - Here you want to talk about everything included in the sale such as the domain, all rights to content on the website and any other bonuses you wish to include. I always include an excel spreadsheet detailing urls and titles for all content on the site as well as writer contact information to the new owner. I also include support for life, free hosting for a few months as well as additional queued content.

Potential And Growth - In this section talk about the entire niche in general and how the site is positioned to be an authority in the niche with a bit of effort put into the content and promotion. Mention how the opportunity is there for people to jump in to an already built site in a desirable niche without the need to start from scratch.

Transfer - In the transfer section I always mention my willingness to transfer the site for the client.

Many times they'll transfer it themselves, sometimes they'll need some help. If you're uncomfortable doing this you can pay someone (usually around $10) to do the transfer for you or take a peak on YouTube and find videos detailing every step of the transfer. With your profits it's worth spending a few dollars to have the transfer done for you. It's all about speed and automation.

Questions - In this section I try and stress my willingness to help people out when it comes to the site and how I'm here to answer any questions they have about the site, the content or anything else in between. Make yourself personable and be there for their questions, it will read well and boost their confidence in you as a seller, especially if you're new to Flippa.

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