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Are you generating leads from your web presence yet?
I've found that some business owners with the best of intentions place a website or online listing on the Internet and then only remember that it's there when the time comes to pay the bill.
This isn't a slam on business owners; I'm pointing to a situation you might or might not be in right now.
The Internet is still an evolving medium, some read it like a magazine, and others watch it like Television. Still others listen to it like radio. It's somewhat hard to keep up with the trends when you have a business to run.
Have you ever flirted with the idea of direct mail? Maybe you tried it but found it too expensive and didn't get the return that you expected?
You've worked hard to get where you are and probably have developed a great base of clients to keep you busy. That's great, let me ask you a simple question; when was the last time you doubled your annual revenues? For most businesses in your field that was around year two or year three.
It seems crazy to think about doubling your revenues when you seem to be working more hours than you want to already, doesn't it? For most business owners, the thought of that kind of increase usually means adding another round of sleepless nights to make it happen.
We could use the power of targeted direct mail with the speed and efficiency of the Internet to help you double your business income. We could set it up to work in the background so that you only think about it when the time comes to make the deposits.
The secret to the strategy is in the list you develop. Who would you rather work with, someone who is convinced that you can help them overcome their problems, or someone that you have to convince after spending time and money, that you can help them?
The goal is to find the people who are easy to work with, who really want to get help and can afford it. Offer something to the general target audience that will separate those who are interested enough in your offer to take action. Thirty percent of the market is qualified to do something about their problem now.
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