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Tip #10: Watch Your Reports and Optimize for What’s Working

Watch your sales reports carefully. Track all your marketing activities and try to draw links between your sales and what you did to generate those sales.

If you go on several internet podcasts to market your book and see no spike in sales, you probably won’t want to spend time doing podcast interviews in the future.

On the other hand, if you write a few guest articles for industry websites and suddenly see a flood of sales, that’d probably be a good avenue to focus on in the future.

Watch for unexpected stats. For example, if you’re publishing your book primarily for the US market but suddenly notice an influx of sales from the UK, ask yourself why. Did someone in the UK pick up and promote your book? Did it strike a cord among an unexpected audience?

Try to figure out what’s working and do more of that. Also, try to figure out what doesn’t work and stop doing it.

If you follow these ten tips, you’ll be one of the few self-published authors who knows both how to write a great book and how to run a great book business. Follow these tips and you’ll create a fantastic product that generates sales, month in and month out.

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