Publicity Press Release Template Guide Personal Use Ebook

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50 Smart Ideas for Getting Publicity

Publicity is about getting the attention of the media. Their words hold weight with their audiences. When they write about and recognize you in their publications, they bring the public’s attention to your name and company. Publicity helps you grow your business and can be an important part of your content and marketing strategy.

1. Build a social media presence. Building a presence for your business on popular social media sites such as Facebook, Twitter, and Google+. This presence creates ongoing opportunities for publicity. Make frequent, relevant, and interesting posts. Provide bloggers and members of the media with information, activities, and events their readers will want to know about.

2. Disagree with an industry influencer. A disagreement can stir up some controversy and publicity. Make sure you are on solid ground before you disagree with someone. Be ready, willing, and able to back up your views with sound facts and figures.

3. Start a Facebook group. An active Facebook group that is relevant to your niche can generate a great deal of publicity, especially when members work together on specific projects.

4. Win an award. Winning an award gives you more exposure to new prospects. It also helps you build credibility and authority in your industry.

5. Make use of LinkedIn. LinkedIn is a wonderful site for online business networking and contacting members of the press.

6. Create something new or improved. People love the words “new” and “improved” so leverage that for publicity. Take something in your industry and make it better.

7. Re-launch your website. Update and overhaul your website. Then host a launch party that builds awareness and attention for the changes and improvements.

8. Maintain a blog. A good business blog is great for publicity. Keep it updated with relevant and engaging posts, and be sure to offer an RSS feed so that readers can subscribe and site owners can add your updates to their own sites.

9. Publish a book. You might be surprised how much publicity you can earn from publishing. It boosts sales, traffic, and opt-ins too.

10. Post link worthy content on your blog. “Top 5” or “Top 10” lists tend to attract links nicely, as do product reviews and tutorials.

11. Teach what you know. Educate others and offer information free of charge. You can hold an online class, a teleseminar, or a traditional class in your community. It’s up to you.

12. Comment on other blogs. Keep your comments on-topic and useful. Only include a link to your site in the URL field. If you’re adding to the conversation and not blatantly promoting your business, this is a quick and easy way to gain links and exposure.

13. Write guest posts for other blogs. Many bloggers welcome guest authors if they have something worthwhile to say. Instead of shamelessly plugging your business, write a post that their readers will be interested in and save the promotion for your byline.

14. Support a cause. Find a cause that you and your company care deeply about and support them. Donate, host fundraisers, and help build awareness for them. You’ll receive publicity as a natural byproduct of your efforts.

15. Invite other bloggers to write guest posts for your blog. They will pass the link on to their readers, giving your blog greater exposure.

16. Post interviews with fellow online business owners on your blog or website. Again, they will let their customers know where to find the interview, giving you traffic and publicity.

17. Share a controversial opinion. You have opinions and some of them may be a bit controversial. Don’t shy away from those thoughts and ideas. Instead, leverage them to generate discussion, interest, and publicity.

18. Break a record. Does your competition have 5000 followers? Beat them and make a big deal about it. Create a campaign designed for this purpose. Or find a different record to beat. Get people excited about and interested in your potential success or failure. The Guinness Book of World Records is packed with ideas too.

19. Solve a problem. Your customers and prospects have problems. Solve those problems publicly. For example, follow the on Facebook and step in when they make comments that involve your business or industry. You can also get some great publicity by responding in a positive way to a bad online review.

20. Stand up for someone. Whether off line or online, when you see someone being treated unfairly, stand up for them. Not only are you doing the right thing but you may get some positive attention about your good deed.

21. Conduct research and share the information you learn. Study some aspect of your industry and share your findings in a blog post, article, press release, or even in a book or white paper.

22. Submit articles to article directories. When bloggers and site owners post your articles on their sites, you’ll gain exposure and links to your own site.

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