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Armed with persistence and patience, you will inevitably turn some of the prospects that you pull in at the top of your sales funnel into customers.
Once these prospects begin to receive your promotional e-mails as a result of signing up to your mailing list, they effectively have three choices: they can ‘buy, die, or say goodbye’, the last meaning to unsubscribe from your list.
If your e-mail series is persuasive enough, then you may reasonably hope the majority choose to buy rather than opting for either of the other two choices.
In order to enable them to do so, every one of your e-mails should contain an active hyperlink that the prospect can follow in order to be reintroduced to your sales page and its message.
How you utilize this hyperlink will differ depending upon the type of product you are promoting or selling. If you are an affiliate marketer, then you will have to set your system up in a specific way that we will consider later in this report.
Assuming that you are selling your own product, the hyperlink in all of your e-mails should take your prospect directly to your own sales page. Because you are the creator and publisher of this product, you are immediately presented with your first opportunity for profiting after the sale. Once your visitor has decided that they have seen enough of your sales page and have made their purchase, you must have a system in place to generate an immediate ‘upsell’ opportunity.
- File Size:1,231 KB
- License: Master Resell Rights
- Category:Ebooks
- Tags:2008 Ebooks Master Resale Rights