Ebook Sample Content Preview:
When is the best time to email your list? What email subject lines yield the best results? Do subscribers respond to 2 calls-to-action, or 3? Is my P.S effective? Are people preferring a personal tone to a direct one?
These are questions that burn on the minds of email marketers everyday. Knowing how your audience responds to different email messages will ultimately help you create winning campaigns without fear that your emails go unopened.
But how can you read the minds of your readers? How can you better understand what they respond to, what they prefer and what motivates them to click the call to action and follow your lead?
By split testing your email messages!
Split testing your email campaigns is an incredibly important part in creating winning emails because it will give you insight into how your audience responds to each and every email that you send out.
How does split testing work?
It’s easy. The most common form of split testing is called A/B Testing and it involves sending the same email message to two equal groups of people with only one different component.
- File Size:333 KB
- License: Personal Use
- Category:Ebooks
- Tags:2013 Ebooks Personal Use