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Before we move on, there's two more ways I'd like to talk to you about adding value to a product. This time, though, the bonuses we'll be offering aren't directly related to the product, and aren't necessarily given on the sales letter as most bonuses are. It's always nice to give the customer a little something extra, and this is one way to do that and again, as we talked about before, helping yourself as well as the customer.
The first example I want to talk about is adding an option for discounts related to your other products, either now, or in the future through a ticket system. A good way to do this is allow customers to add additional products to their shopping cart at a discounted price when they check out. Not only does it allow them something extra for a little less, but it allows you to make more sales at the same time, again, benefiting both you and your customer.
If this is the first product you're creating, it doesn't hurt to reward loyalty. How about giving them 10% off the next product they buy from your business? This might not seem like it'll do much on the surface, but when you turn a first time customer into a long term customer that keeps buying from you again and again, this is adding value to your products at it's finest, because it benefits you the most not just today, but far into the future, where your previous customers are picking up two, three, four, and even more of your products within a year.
And last, something that's rather underestimated and hardly ever used (at least through the products I've purchased over the years anyway) is again, about rewarding loyalty. If for some reason you don't want to include particular bonuses on the sales letter, why not go for something a little different instead, and hit them with it after they buy the product. Granted, you're losing your additional sales power through presenting this on your sales letter, and instead handing it out after the sale, but let me assure you, if you do this, you will be remembered, and most importantly people will talk about you, and at the same time become long term, loyal customers of yours. Is there anything more valuable?
Above all, if you take nothing else away from this, I want you to remember one thing, and that's that nothing in business is set in stone. No rules that exist now will exist forever, nothing that works now will work forever. The same applies to everything written before you. Experiment, innovate, be different and you will be remembered, make wads of cash and get your name around, and who knows, in six months time you might just be sitting where I am now, typing out a report revealing the newest and most cutting edge marketing methods that you’ve that you've discovered throughout your journey.
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