Product Launch Dynamite Resale Rights Ebook

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9d. Back To Business.

Now through product launches it's not unusual for me to be awake for 36-48 hours then take the next week off to recover and relax, simply because when you get to this stage there’s a lot you've done, but still a heck of a lot more to do. (One word of advice, don’t do this unless it’s absolutely necessary. It can have all sorts of health implications and isn’t recommended). The first thing you should be looking at doing at this stage, between two days and a week after your initial joint ventures go out is looking for more. It's likely that those joint ventures that you scored for your smaller product have been doing their job, and the resource building is going strong. Now it's time to make some money through the joint ventures that will be set up solely for promotion of your larger product.

Remember back to our planning stages. When we were talking about setting up an affiliate system for the larger product but not letting anyone into it aside from joint venturers that wouldn't accept your sales system and the way it flows from the small product through to the large product. This is where things change and we start to look at using affiliates to make you a big profit. If we'd done this in the first place, we would have lost out on all those resources, the effect of the super high commissions and the chance for your intro product to do it's job. Even now, when we're looking at granting affiliate commissions for the sale of your large product, we're not just letting anyone in there, oh no.

Your affiliate software should have the ability to monitor your top affiliates, and you're going to use them. Even though you may pull a hundred, a thousand or even more affiliates throughout the life of your products, it's unlikely that more than around ten percent of them will even make a sale. And then of course you have your heavy hitters, with their own lists and media outlets that do really well. These will be your top affiliates. I suggest taking your top five or ten percent of the money makers in your affiliate system and turn them into joint ventures.

Your main aim here is to get another ad to their media outlets, most likely their lists, but for your big product this time and put money directly into your pocket. Again, we're forming more long term partnerships and joint venture prospects. You should be starting to see a nice circle of people around you that are ready to promote your stuff as far as Jv’s go, of course, don't deny them the same privilege and you'll start to find yourself in at the top of some really popular programs. Bonus. Of course I can't give you exact stats here, some relationships will develop into full blown partnerships and into full product creation. Some will just be long term ad swappers where you both assist each other through promotion, and some you may never hear from again.

Approach them in exactly the same way you approached your original joint ventures in the previous report with a view to turning this into more sales. Another great thing about doing things this way is you can offer something valuable to affiliate promoters, and that’s allowing them to get in at the top of promotion of a product that doesn't allow standard affiliates to promote. That’s a big plus for them, and should do a good job of making many of them feel special and having them agree to promote your larger product to their lists. Bear in mind that this doesn't mean you necessarily have to keep this from affiliates eyes, but right now it makes a good bargaining tool if you do, and also helps with the conversion from affiliates through to the more powerful joint ventures.

At this point you see everything going smoothly and have monitored for a while. Your planning has done the trick, snags have been ironed out, you have a bunch more joint venture contacts for future promotions also. Some you contacted yourself, and some have come from your top affiliates. You've also got the start of a growing list in your hands, some customers and by now you should start to see some of the people who purchased the smaller product come through to your larger product, and it's likely you're going to be seeing some big money flow right into your pocket. Hey you won't get rich on your first, second or even third product that you release, but look at all those resources that are building themselves. Think of the power you're going to have behind you come future promotions.

For now though, it's likely been a long day. Make sure that you've contacted as many affiliates as you possibly can that would make good joint venture prospects, and follow-up with them as we discussed before. This is now your priority and will form your second promotion drive. For now though, head to bed, get some rest ready for a fresh new start. Launch isn't over yet. We're only two days in and there’s still some work to do to get the most amount out of your products.

9e. Research: Numbers Don’t Lie.

Next up comes your research. I hope you didn't forget about your research. It's mighty important and will form the basis of your answers to every single question you'll ask yourself through every product idea that’s developed from a blank sheet of white paper to something people are buying. Start looking at your numbers and tracking. Who bought what? How many came through your smaller product? What percentage of visitors to what site are signing up to your list, to become affiliates, to buy your products? What percentage of your joint ventures and affiliate to joint venture developments went well? Heck I could list things to test and track and end up with an encyclopedia.

Don't be afraid to change things either. Remember, you're tracking two things, and will always end up with one result. One is better than the other at doing its desired job. Great, change the not so good one to the good one and then start checking something else in the same manner.

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