License Type: Master Resell Rights 
File Type: ZIP
SKU: 59515 
Shipping: Online Download
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Introduction
A product launch is the most powerful way to build a lot of excitement and anticipation for a product, as well as to guarantee a huge explosion of sales where otherwise you might have seen a slow trickle at best. When launching a product, you are creating a buzz and a build-up around your item and that will not only ensure that you gain maximum conversions when you first release your ebook, course or physical product; it will also help you to keep generating more and more income over time. It will help you to recruit affiliates, create fans and strengthen your brand. With a strong start, you can create momentum for your product that ensures it continues to grow as word of mouth spreads and the news travels. Your product launch will become an unstoppable force…
Think about the way that big brands launch vs the way that most internet marketers launch. Many of us will simply quietly release an ebook or a course on our website and hope that sales gravitate toward it. One day a link appears on our website to ‘Buy My Book!’ and pretty much everyone just keeps on web surfing right past it.
Conversely, think about the way that a company like Apple or like Microsoft will launch a product. It normally starts with rumours, leaks and whispers. Apparently Apple has a new product in the works. Apparently it’s going to be the biggest and most exciting product they’ve released yet.
Apparently it’s going to change the world!
Then a date is placed for the announcement. Normally, this will take place at an event run by the company where they’ll be talking on stage. People count down the days while news outlets speculate. And when that date comes, people will tune in to watch all around the world: often going as far as to stay up late to watch their favorite brand do their thing.
The product is then displayed in a stunning, surprising and elegant manner. People still quote Steve Jobs’ famous ‘One more thing…’ That wasn’t just a product launch, it was a moment in history and popular culture.
And during these talks, that’s also when the product launch itself is announced. And that’s when people get even more excited. That’s when the anticipation builds up to fever pitch. They’ve seen it, they’ve heard about it, they’ve been imagining it for years… and now they must have it!
Imagine if you launched like that. Imagine if you could get that kind of buzz going for your product!
What You Will Learn
In this book, that’s exactly what you’re going to learn. Now, of course you’re never going to launch quite as big as Apple. Apple is one of the biggest companies in the world, it has a hugely loyal fan base and it has the eyes and ears of the world’s media. If you are a small internet marketer then you just don’t have that same kind of influence or clout.
But that’s not to say that you can’t still learn from the company. And it’s not to say that you can’t still have a big impact when you eventually do launch.
In this ultimate guide to launching a product, you’ll learn how you can make a massive splash whether you have a gigantic brand or you’re one guy working out of a dorm room. You’ll learn how to leverage and make full use of what you do have and you’ll see how to get people talking, how to get people excited and how to grow your audience and potential market as the date of your launch draws closer. If you have a mailing list of 100 people, then a good launch can be the difference between 30% of those readers making a purchase and 85% making a purchase. What’s more, if you do it right, you can easily expect to see that list double or triple in size as you draw closer to your launch.
To do all this, you will learn:
How to choose the perfect product to launch
How to make a product sound desirable before it is even complete
How to use your launch to build authority and influence
How to develop your product during the lead up to your launch
The best tools to use to spread the word and get people talking
How to work with top influencers and marketers to build massively more excitement
How to make sure your launch doesn’t fall flat
How early to start promoting your launch
How to use the launch to run special offers and deals
How to know the optimum time to launch
How to create a perfect product
How to work with products that are not your own…
How to build a sales page so your product keeps growing
How to handle the post-launch phase and use one successful product to launch another
Once you develop this often overlooked skill, you’ll be able to massively increase the number of sales for any product, build more authority and trust and generally take your marketing business to the next level…
Chapter 1: The Power of the Perfect Launch
The launch is often one of the last things that creators and marketers think about when creating their product. They spend ages thinking about the nature of the product itself (rightly so), they think about their basic marketing strategies (again, this is a good idea) and they think about things like pricing, funding etc.
But who spends a considerable amount of time thinking about the launch and the build-up to the launch?
The truth is that many marketers simply aren’t fully aware of just how important this is. All too many marketers think of their launch as being the boring and straightforward bit that comes once they’ve done all of the important parts. But this is a massive mistake…
Why Your Launch is Hugely Important
We already talking in the introduction a little about why it is so important to have a big product launch. To recap, this allows you to build more excitement and buzz around your product, ensuring that the people who visit your website regularly don’t miss the fact that you’ve launched your product and making it seem that much more important and exciting to them.
The simple fact that someone has to wait for a product is enough to ensure that it is going to seem more important, more exciting and more newsworthy. The fact that you’re dedicating so much time to it, demonstrates that this isn’t just another boring ebook or course that you created as a second thought. It becomes an exciting event and that means that people are instantly going to want to get involved. More to the point, this gives your product more time to become desirable in the minds of your audience. As soon as your audience can’t have the product that you’re promoting, you’re going to find that they want it considerably more. As soon as your audience is made to wait, they’re going to build up the product in their minds and make it seem a thousand times more exciting.
- License: Master Resell Rights
- Category:Ebooks
- Tags:2017 Ebooks Master Resale Rights
