Product Funnel Optimization Give Away Rights Ebook

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Audio/Video Sessions

Once upon a time, companies trained new people at large gatherings. These days, new employees attend audio and web conferences via the Internet, saving time and money to all concerned.

Audio and video sessions have applications in all sorts of ways. Did you know that there are churches that conduct Sunday School classes with audio and video links, so that members who are unable to get to the actual church can attend and participate?

One a denominational level, there is a denomination headquartered in the Mid West that broadcasts both worship and business sessions of its bi-annual denominational conference to members all over the world, via live feed and data streaming.

Audio/video sessions using the Internet can revolve around all sorts of subjects, from how to fix a flat tire to detailed sessions on fixing broken relationships. They can include travelogues to exotic and distant places, helpful guidelines in dealing with a legal matter, and even something as simple as preparing a meal in twenty minutes or less.

Persons are often willing to pay on a per access basis or even a monthly subscription to have access to these types of sessions.

Selling this sort of service is not hard at all, once you identify the sectors of the population you wish to go after. Then it is a matter of securing the types of audio/video sessions that will click with your customers and making it easy for them to connect with the sessions.

Again, you may find it cost effective to partner with someone else, or it may be in the best interests of yourself and your customers to develop the sessions in house. You can evaluate your resources and make a sound decision on which way to go.

Mid ticket items are a great way to grab both a larger chunk of per unit profit, as well as create reliable revenue streams that you can depend on from month to month. Get some input from your existing customers and develop a nice suite of mid ticket offerings. You will be glad you did.

High Ticket Product Ideas

No suite of products or services is complete without some "diamond" level of offerings that are of interest to your customers.

While these may not appeal to more than a core group of your client base, the fact that you enjoy such a strong relationship based on the performance of your low ticket and mid ticket offerings will help them to trust you with these high ticket products as well.

When you think in terms of high ticket products and services, an average of $297.00 to $997.00 is a nice average range. Of course, there is nothing with going for high ticket products that are $1,000.00 or more, depending on how they relate to your other products and the demographics of your client base.

Here are some ideas for high ticket offerings that may be a great fit with your business model.

Coaching / Mentoring

There is plenty of demand these days for professional coaches and motivational speaker. All across the country, people whose entire purpose is to inspire, instruct, and help people identify where they want to go in life are raking in very nice fees.

Motivational instructors and mentors are making their money with in person classes, but they are also doing very well with audio and visual sessions as well. Generally speaking, a class will be promoted and persons will be invited to register and pay a flat fee to attend.

Generally speaking, that fee will depend on the number of sessions that will be included in the series. Upon registration, the attendee will receive instructions on how to access the sessions via phone and/or the Internet.

The session will often allow for some degree of interaction, with the frequency and mode of interaction controlled by the mentor.

How does this relate back to your product line? Chances are you had to identify some specific applications for your offerings before you ever got your first sale. Some of your mentoring can be to help people understand how your other products save them time and money and in some cases help them to make more money and expand their business.

In a related note, if you have a number of customers who work in companies where dealing with customers is a daily thing, you can most certainly fill a void.

Among the mentoring sessions you could offer are such topics as how to defuse an angry customer, how to get a customer to tell you what is really bothering them and how to bring a former customer back into the fold.

You can draw on your own expertise as well as your experiences and come up with some motivational style mentoring classes that will be sure to be of interest to your customers.

Tele-Seminars

Like mentoring sessions, tele-seminars are something that more and more people are comfortable with. They save time, definitely cut back on travel expenses, and allow attendees to get back to work more quickly, which helps to keep productivity high around the office.

When it comes to tele-seminars, you can offer subject matter you create and host in house, or you can become a means of providing a special guest speaker for a tele-seminar. Perhaps you can snag a best selling author who has written an exciting new book on Internet marketing.

Arrange for a one time tele-seminar where the author discusses his book and entertains questions afterward. The audience will pay a flat fee to attend and have the ability to participate in the question and answer session. For additional revenue, you can make the proper arrangements to record the teleseminar and make copies of it available after the fact.

Exclusive Membership Sites

Everyone likes to feel special. One of the easiest ways is to create and manage an exclusive membership site. You can put together something that is specifically for a select group of persons, such as CEO's, chief financial officers, executive directors of non-profit organizations, or any niche market that is composed of people who could benefit from networking with their peers and can afford to pay a nice figure for that privilege on a monthly or annual basis.

Include in the membership discounts on items of interest such as trade magazines geared toward that market or savings on attended tele-seminars and mentoring sessions that are relevant to this exclusive group. By providing networking opportunities as well as the discounts, you can find yourself with a nice way to move high ticket offerings with no trouble at all.

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