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Whatever you can tell people to do in an e-book or an audio recording, you can show them or demonstrate in videos. Whether it is something that you do on your computer or on the net, both can be demonstrated using screen capture software.
Even if you have created an information product based on something that you do in the real world, the same rules still apply. You might for example have created an information product that teaches people an easy way of building a water-as-fuel system for their car or perhaps you teach your students how to grow prize tomatoes. In either case, you can still make videos that demonstrate what you teach in your e-book or in your audio recordings.
Alternatively of course, your videos can be a stand-alone product, because over the past couple of years, many marketers have launched many highly successful video-based products. In general, most of these products were made up of a video series of 10, 12 or even more videos (rather than one single video) that demonstrated how to undertake a particular process from beginning to end in step-by-step visual detail.
It of course stands to reason that if your videos represent a standalone product, you will have to put a great deal more effort into making sure that the video package you supply to your customer represents the kind of value that justifies the cost. There is however a little 'trick' that you can use which makes it considerably easier to justify the price you are charging, an idea that we'll return to a little later after considering how you make your video product in the first place.
The first thing that you need is the basic idea of what you're going to include in your video materials. Assuming that your videos are going to demonstrate to people how to do something, what is it you are going to teach them to do?
With your basic idea decided upon, the next thing you need to decide upon is whether you are going to add a commentary to your video, or whether you're going to use screen annotations only.
As a general observation, most of your potential customers are likely to perceive videos with a voice-over commentary explaining what is happening on the screen will represent a higher value product than similar videos where you have to read notes on the screen.
- File Size:107,404 KB
- License: Master Resell Rights
- Category:Ebooks
- Tags:2010 Ebooks With Audios & Videos Master Resale Rights