Dear So & So,
This section is the "open": Talk about problems the reader may be facing and start relating yourself to them. Really reinforce the “pain” they feel from this problem.
Use a drop cap as above -- people read from left to right and drop caps have been shown to "force people" through paragraph's that contain them... so why not get this little weapon in your bag o' tricks?
Subheadline Here That Transitions Into The “Imagines”...
The "imagines" are when you take your reader to a place they dream to be without the current pain they are experiencing...
So, for example, if this is a money making product, the "imagines" might read...
Allow yourself to imagine waking up tomorrow, not to the sound of that damned annoying alarm clock, but when you are rested and ready to take on the day.
Now imagine, strolling 30 feet to your home office, firing up your computer and opening your emails to discover you've made $XXXX automatically -- and all while you were asleep!
Etc., etc., etc.
Subheadline Here That Transitions Into Why You're THE Go-To Person...
Back it up here: Describe why the reader should buy from you, who are you, you can also use testimonials here.
Subheadline Here That Transitions Into The Product Introduction...
- License: Private Label Rights
- Category:Graphics, Themes & Templates
- Tags:2009 Private Label Rights Templates