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Nothing I thought of gave me what I was looking for. The harder I tried to think, the harder it became. So I gave myself a break – which, as it turned out, was exactly the answer and gave me my “Eureka” moment.
I own racing greyhounds. It’s great fun, but that’s another story. Every Sunday mornings I visit my dogs at the trainer’s kennels, take them for a walk and give them a packet pf beef slices as a little treat. They love it.
This particular Sunday, another owner was walking his greyhounds. After our walk, this other owner was fussing his dogs when he (owner, not dog…) pulled a nasty face. I asked what was wrong. The reply came back that the dog had “farted” – or passed wind in polite terms. A spot of flatulence The smell was not pleasant.
And – that was it. Eureka! I’d found my niche within niche. My web site would be on dog flatulence. It was something I had knowledge of through my greyhound ownership so could write a web site using that prior knowledge and experience.
And I could insert Adsense and a few relevant Click Bank products to monetarise the site.
I got home, fired up Good Keywords and typed in “dog flatulence.” It showed me that there had been 136 searches for that term on Overture. It doesn’t show Google searches but I figured I could multiply that 136 by a reasonable factor – more people will search Google.
So – I figured that was that. Dog flatulence it would be. My reasoning being that people searching for dog flatulence advice would be very targeted visitors – they really want to know how to cut down on their dog passing wind.
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