explode your lead list by providing a huge amount of value to your customers for free.
running a free webinar is a sure fire way to warm up leads and turn them into repeat buying customers!
and best of all - you can run your webinar for free.
Dear Reader:
You have no doubt heard the phrase "the money is in the list". Well this phrase is absolutely true - if you use a proper method to market to your list.
Gone are the days of treating your list like an ATM. You know - sending out marketing offer after marketing offer and offering little or nothing of value. At one time, many years ago this worked. However now all that will get you is a smaller list as people unsubscribe on mass.
The secret is to treat your list the way you would like to be treated when you join a list. You likely didn't join someones list to be bombarded by offers. You thought you were going to get something of value so you joined.
So make sure you apply those principals while you are on the other side of the list. Offering something of value to get people to join is only the start of the process. You need to keep on offering value. By doing that the people on your list won't mind getting a marketing email once in a while and they will be much more likely to buy.
There are many ways to do this. Your first step should be to write a follow up sequence that offers them value over time automatically. This will automate part of the process.
But don't stop there!
Make sure you contact your list and offer them even more value. One of the easiest ways that offers a huge perceived (and actual) value is to offer a free webinar.
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