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What is Podcasting?

Many people are thrown off by the word "podcasting". If you're one of them, don't worry. You're in good company. Although the term itself may be somewhat clunky and off-putting, carrying with it suggestions of inner circle geekiness and high tech density, its origins are fairly mundane. The term "podcast" is a simply a combination of the words "iPod" and "broadcast". It was coined way back in 2007 when the Apple iPod was the primary platform for what was to become podcasting.

Podcasting was developed primarily to circumvent the restrictions of existing, traditional broadcast medium. Imagine your favorite radio or television program. It's broadcast at a certain prescheduled time and, absent a DVR, you need to be near a radio or television in order to enjoy it. Now imagine that you want to produce a radio or television show of your own to highlight your products, performances or interests. The government regulations alone, to say nothing of the expense, would prevent the average person from being able to produce their own broadcast.

With a podcast, all of the complication and expense is avoided. An average person, like you, is able to broadcast content they produce to a targeted audience who wants to hear what they have to say. This is because podcasting is, essentially, nothing more than audio blogging. You have something to say or something to promote? Well, all you have to do to get you message out is broadcast what you have to say directly to your audience's electronic devices, like laptops, tablets and phones. Viola! You're podcasting!

Of course there are more details involved in podcasting that we'll get to in a minute, but in essence all you have to do is record yourself reading what is, at heart, a blog post and then feed it out to your audience so that they can listen to what you have to say at their convenience. In addition, your audience can choose to subscribe to your podcasts. This means that when you post a new podcast it automatically downloads itself to your subscriber's devices. You don't have to remember to send it to them and they don't have to remember to come and get it. It's an automated process that keeps going and growing.

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