PPC Traffic And Profits Machine Mrr Ebook

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It's important to create highly targeted landing pages for each of your PPC campaigns.

Rather than directing visitors to your 'money page', you can capture leads by funneling traffic to a landing page instead. That way, you aren't forcing a visitor into making the decision to purchase or leave your site, but instead, can follow up with them at a later time.

It's been said that the average buyer has to see the same message 3 times or more before responding to it, and so by directing traffic to a landing page that features a subscription form (opt-in box), you can build a targeted mailing list of prospects, rather than losing the majority of your traffic who just might not be ready to buy.

Before you create your landing page, you need to really understand what your average customer is interested in, so that you can create highly tailored pages that truly communicate with them.

Your landing page is your opportunity to speak directly to your target audience, and remember, since you only have a few seconds to capture their attention, you want to make sure that you do your best to reach out to them, and lure them in with a strong headline, captivating landing page copy, and a clear list of benefits.

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