Ppc Made Easy Personal Use Ebook

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When split testing, beginwith only one element at a time.

For example, if you change the headline on your ad, you want to make sure that everything else is left un-touched while you test the headline long enough to determine whether it needs to be improved. Then, you change another element and re-test and so on.

If you change different elements at once, you won’t be able to determine what change resulted in the increased conversion rates.

Since you are split testing various advertisements, you don’t have to get it right the first time, as long as you consistently work to tweak your copy until you are able to significantly maximize conversion rates.

Once you have determined what headline works best, change another element of your ad such as the body text or the destination URL.

Always test the original against the variation and give it enough time to accurately determine whether your changes have increased your subscription rate before making any permanent changes.

You also want to split test your landing pages as well.

Regardless how well you design your site, or how thoroughly you analyze each section of your landing page, there is no way that you will be able to accurately predict how well your visitors will respond to your offer, without comparatively testing alternative layouts.

One easy method of testing your pages and evaluating conversion rates is by using Google’s Website Optimizer, a free tool that will help you run simple split tests of any websites you own.

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