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Google is the king of pay per click programs. Cost to sign up is $5.00 (given as bid credit) and your ads can appear in as quick as ten minutes. Since Google is syndicated, ads appear in front of even more customers. You can target your ads to a particular country, area, or even zip code if you wish.
While there are less expensive pay per click programs, Google’s Adwords offers several advantages. Relevant ads rise, price monitoring is automatic, ads go live almost immediately, a low minimum deposit gets you started quickly, ad areas can be targeted by country or language, plenty of tools are provided for users and ad price can be set by the word or by the ad.
Google provides several tools to help users succeed. The Google Website Optimizer can help you test the potential conversion rate of your landing page. As with some other pay per click programs, Google awards relevancy. The more focused and relevant an ad is, the more viewers click through. The higher the click through rate, the lower the actual cost per click.
Once you register for a free account, you’re ready to start a pay per click campaign. Use the Google Keyword Tool to enter all of your keywords. If you haven’t already, you can use the tool to generate more keywords.
Start with As Many Keywords as Possible
Your keyword list should contain every word you can think of that applies to searching for your product. It’s okay to totally brainstorm and to add plenty of keywords with the Google Keyword tool. The point right now is to get as many keywords as possible.
Additional keyword sources include forums and groups. What words and phrases are people using? As you continue pay per click affiliate marketing, you’ll want to stay up to date on slang or buzz words related to your product. Consult an online or print thesaurus to find good synonyms.
Try typing your keyword in Google or another search engine. Visit the first few sites that come up in the search results. Click on View, then source to see what keywords the site is using. If the page isn’t encrypted, you’ll be able to read the list of keywords near the top of the source information.
Ad Campaigns are made up of ad groups. For instance, an ad campaign to promote tattoos could consist of separate ad groups focused on angel tattoos, dragon tattoos and fairy tattoos. Use different ad campaigns for separate product types, different projects or different websites.
Ad groups can be based on several different criteria, including design, style, misspellings, personality types, seasonal promotions, special promotions. Ad groups may contain just one ad or several ads.
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