Power Packed Sales Letter Techniques Mrr Ebook

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Next up comes the meaty goodness of your sales letter, and that's the main body of text that directly talks about individual parts of your product and how it's going to help the people that buy it. Again, something that many marketers get wrong is that they blab too much, one huge, dirty, disorganized body of text written in an entirely unattractive way that no one can be bothered to read. Or they just provide a list of features telling the reader what the product does. Nah! I think not.

So lets look at how to correctly go about informing your visitors about your product while keeping it interesting. First up I'd like to tell you now that the more organized approach of bullet points is the right way to go about things. It's fast to read, looks nice, and best of all if the reader isn't interested in a particular part of your product, but is interested in general, they'll be able to skip over that point and move onto the next, something that's made impossible if it's all one slog of text losing you customers. So point one here is actually use bullet points.

Of course it's never that simple, and neither is this. Something that I want you to remember, that should always form the basis of your sales letter and ad copywriting, is that listing the features is never enough.

The reason for this is because it's boring, and it's breaking one of the rules of sale letter writing we talked about earlier; assumption. Just because it's totally obvious to you what something does, with so many different types of people on the internet from all around the world, it's possible that it may not be so obvious to them.

Remember, benefits sell, features don't. There's two ways to go about this as you're dissecting your product for all to see on your sales letter. Method one is to simply list the features as mini titles and in the same bullet, expand on them and talk about their benefits. The second method is similar and just mixes the two together instead of separating the feature and the benefit. Personally, I prefer method number one over method two, because it really allows the reader to see what youre getting at from the outset, and in turn lets them skip over it if theyre not interested or are looking for something else in your product.

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