Power Of Creative Selling PLR Ebook

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Plain everyday words are the most effective. Words spoken in the prospect's own language are subtle and indestructible forces that get under his skin. They make him feel the idea is his own. They penetrate his intellect. They persuade and convince him to buy your product.

Every word in the Sales Plan should be studied, weighed, and analyzed from every standpoint. Has it the proper mean- ing? Will it get over to the prospect the right idea? Has it carrying qualities? By analyzing and considering words in this fashion, you can select the right word for the right place. The words in your Sales Plan that convey the value of the product are the impelling and motivating forces that create a sale. Spoken in a cheerful and optimistic tone, they make it easy for the prospect to say yes.

It is surprising how the little things count in selling. The old saying goes, "Anyone can see the boulders, but it's the little pebbles that throw you." The little things—like using the right word in the right place, cultivating a friendly at- titude, a pleasant voice, an agreeable disposition, and a high regard for the prospect—will make the sales approach much smoother and easier.

I never try to display how smart I am. I always approach my prospects in a spirit of humility, as one who comes to serve. As long as I give this Sales Plan humbly, it has power and punch, and it gets results.

It is all right to be wise, but do not tell the prospect. Al- ways give the prospect credit for knowing as much as you do. It does not pay to try to bluff him. He can usually tell brass from gold. Answer all of his objections, and hand them back to him in the form of suggestions. Let him have his own way. Practice what the Bible says: "Agree with thine adver- sary quickly." Remember: "He who treads softly goes far."

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