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Once you have recorded a podcast and created a highly quality production, the next step is to promote it and take it to the people. The most recommended way of doing this is to join a podcast directory where your recording will be listed. But given the number of directories out there on the Internet, the important question is which ones are the best? Where should you list for the most effective promotion?
iTunes, which is the media player for the iPod, is undoubtedly the best and most important place to get listed. It is a very popular service amongst computer users and will ensure your podcast is available to the greatest possible number of listeners.
Other podcasters suggest many other sites which are effective places to list your podcast. But each has their own set of suggestions, so which should you pick? My suggestion would be to list on all of the sites, because the more the merrier.
Podcast directories send referrals to your podcast. So, while most of your traffic will still come from the major search engines like Google, listing on a directory cannot possibly do you any harm. Moreover, you will get hits from referrals on podcast directories on a regular basis, irrespective of how minuscule the numbers might be.
Podcasting directories also provide your site with high quality inbound links. This is very important because it helps determine the relevance of your site for certain keywords. It is best to put in the primary keywords of your podcast in the title itself because that is how directories will list podcasts. Now, links from these directories will help increase the popularity of your podcast.
Having your podcast listed on a premium site like iTunes helps build brand value for your podcast and is likely to catch the attention of anyone you mention it to. The more people you reach out to, the more likely it is that your podcasts will gain popularity through sheer word of mouth.
Try and make yourself as visible as possible by listing on multiple podcast directory listings. While directories may not be getting podcasts too many hits just yet, it is best to beat the competition to it in the race to the future. Get listed on a directory with heavy traffic. The best options today are Alexa and PageRank. So what are you waiting for? Start promoting your podcasts now!
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