Podcasting Profit Secrets MRR Ebook

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Introduction

Not too long ago, not a lot of people knew what podcasting was. But today, everyone’s talking about their favorite podcasts and sharing their thoughts on social media.
Unless you’ve been living under a rock, then you’ve probably listened to a few podcasts yourself. If you have, then you very well know podcasts make for great companions!

The beauty of podcasting is you may be busy with something else, but you’d still be learning something new. You could be driving to work or running the treadmill at the gym, and you’d be getting some useful tips from your favorite podcast show hosts. You’re not limited to sitting in front of your computer or staring at your phone’s tiny screen.

Podcasting Profit Secrets

With podcasting, you have the freedom to listen to what you want, where you want, when you want, and how you want to listen! These are but a few benefits of listening to podcasts.

But what does podcasting mean to you as a business owner? Or as a content creator? And why should you put some serious thought into starting your own podcast?
Well, that’s what you’re going to find out in this in-depth guide!

Be ready to take down notes because I’m going to walk you through the entire process of creating a successful and highly profitable podcast!

Chapter 1: How To Choose A Podcast Niche That Fits You

If you want to maximize your chances of success, then you need to find the perfect niche for your podcast. It might sound weird and counterproductive right now, but that’s really what you need to do.

You’re probably thinking, “Why should I niche down when I can practically reach anyone, anywhere in the world with my podcast?”

Well, you see, there are hundreds of thousands of podcasts listed in various directories. How do you think you’re going to stand out? By being a jack-of-all-trades podcaster?

I don’t think so. In fact, I’m a hundred percent sure you’re not going to achieve success by publishing a podcast that talks about everything under the sun!

People trust authority

Niche-focused podcasts will ultimately get a lot more followers than those that don’t. This is because when you cover a specific niche, you’re able to present yourself or your brand as an authority.

For instance, if you want to be known as an email marketing genius, then you can start an email marketing podcast. If you know a lot about social media marketing, then you may want to start a podcast in this niche. If you love digital marketing and you want to create a digital marketing podcast, then you can publish episodes on various topics in this niche.

Whatever niche you eventually decide on, you can easily position yourself as an expert by sharing highly valuable tips and techniques with your listeners.

The point is that people love to listen to authority figures. When you select a niche, you need to stick to that niche. You create content that fits within your niche. Over time, people will come to realize that you’re true to your word and you really are an expert in your niche.

You can’t ever prove you’re an expert if you jump from one niche to another! You’re just going to end up confusing your listeners. For instance, they may have followed you because you gave out a lot of good advice in your social media episodes. However, over the next 10 episodes, you talk about auto-detailing or crocheting or fishing!

If you do this, then I guarantee you’ll have people unfollowing you and leaving bad reviews on your podcast. You’re literally going to throw your reputation and your brand under the bus. So, if you want to be recognized as an expert and as a trustworthy authority, then you need to pick the right niche.

Picking the right niche

Niche selection can either be straightforward or difficult. It all boils down to your needs and your preferences. If you want to take the easy way, then just pick a niche you love, something you know you can create tons of content on, and stick to that.

But if your life’s a bit more complicated, like for instance, you have a lot of different interests, then here’s a technique you can use to figure out the right niche for your podcast.

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