Podcasting Mastery PLR Ebook

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Introduction

In case you haven’t heard much about podcasting, let me tell you a little bit about it, and how it’s commonly used by business professionals.

Think of podcasting as somewhat like a radio talk show, only podcasts aren’t typically broadcast live. They are usually pre-recorded, edited, and then uploaded. Sometimes they CAN be live shows that are recorded and uploaded later, but that’s far less common.

Podcasts can be set to download automatically by fans of that podcast, and can be listened to anytime, from any location, as long as internet is available to download the podcast at some point before listening.

Podcasts are a great way to stay in touch with your audience, while also expanding it quickly. Millions of users listen to podcasts every day, and you can reach a large number of those users quickly and easily.

In fact, Pat Flynn of the Smart Passive Income blog, says that his podcast has become his top method for reaching new customers and generating fresh traffic to his website, ranking podcasting’s global outreach above Google, social media, and inbound links!

As a result of his podcasts, Pat has received lots of media coverage and opportunities that probably would not have been open to him if he hadn’t started his podcast.

Wouldn’t you like to have that kind of exposure?

Then let’s get started!

Podcasting 101

Podcasts are an incredible way to reach both current and new prospects, no matter what type of business you’re running, or what niche market you are positioned in.

Podcasting is also a great way to stand out, and set yourself apart from the competition. Lots of people have blogs and YouTube channels and social media profiles, but not nearly as many people have a podcast!

There are around 100 million people who listen to podcasts every single day, but only about 200,000 active podcasts. Compare that to the millions of active blogs out there!

Podcast readership is also still growing. Between 2015 and 2016 alone, listeners grew by a whopping 23%!

Podcasting is a fantastic way to gain exposure for your blog, YouTube channel, social media profiles, books, courses, brand, app, software, video game, or anything else you’re working on!

Plus, it’s a great way to gain exposure for people who aren’t as comfortable in front of a camera. People never have to know what you look like. And even if you hate your voice, you could use a voice changer to modify it!

But don’t think you have to have a fantastic voice to do well with a podcast. As long as you have something interesting to say, listeners will keep tuning in.

Whatever you’re trying to accomplish with your business—whether it’s selling products, getting readers for your blog or books, getting views to your YouTube videos, or building your brand—you can achieve it with podcasting!

Types of Podcasts

There are many different types of podcasts you can create for your audience, and nothing says you need to stay with a single format. In fact, lots of people use multiple formats for their podcast based on whatever they are trying to accomplish at a given time.

Let’s take a look at some of those different formats, and how they can best be used.

Solo

Most podcasts are solo, simply because it’s usually individuals who start them. Solo podcasts generally consist of one individual talking about a particular subject during each “episode”.

Duos

Duos are also popular, with two people talking together about the topic. Duos are often spouses or friends, but may be business partners, or other close acquaintances.

The reason most duos are close is that their personalities need to mesh well for the podcast to be interesting.

Duos need to feed off each other, joke around with each other, and be able to read each other to understand where the other one is going with the conversation and respond thoughtfully.

Interviews

Interview based podcasts typically involve two people. One, the host asks questions, and the other party provides information and shares their strategies, and experiences within the podcast.

The interview format is a simple one: The host provides a set list of questions ahead of time, giving their guest a chance to review the material and prepare for the episode. Just like in any other podcast scenario, it’s always best to have a pre-written outline of what you plan to cover within the podcast, as well as opening and closing remarks.

Interview based podcasts can work especially well if you manage to get well-known people in your industry to participate, because those established names can draw in additional listeners, and they may even promote your podcast to their own fans or followers.

Groups

The group format can be tricky, because powerful personalities often have difficulty taking a backstage to each other and tend to talk over one another and interrupt. But they can be very successful if they are properly moderated.

If you’ve ever watched a show like Real Time with Bill Maher or The View, you’ve pretty much seen how interesting, and dynamic this type of format can be.

The group format isn’t as common in podcasting because of the need to moderate so many personalities and because of potential scheduling conflicts, but they can be quite successful if executed correctly.

As I mentioned before, you don’t have to stick to a single format. You might run your podcast as a single format most of the time, and switch to other formats here and there, or you might switch it up all the time. It’s totally up to you, and what you hope to accomplish.

If you are just getting started with podcasts, you’ll likely want to start with just a solo podcast format. That way, you can cut your teeth on the process involved in creating great podcast content, gain experience and become more comfortable speaking to your audience.

Then, as you become more familiar with the process and feel prepared to try a new format, consider the interview-style format where you can welcome a guest from within your niche market to appear on your podcast. It’s a great way to network with others in your industry while giving your listeners helpful information that will motivate them to continue tuning in each week, or month.

Plus, with interviews, you aren’t required to come up with as much content as you would in a solo-format. You simply create a list of questions and let your guest provide the answers. In exchange for them appearing on your podcast, you could promote one of their products or website. It’s a win-win!
Getting Started With Your First Podcast

A lot of people mistakenly believe that they need special equipment in order to create a podcast, but the truth is, you probably already have most of what you need on your computer.

Here’s what you need:

A computer
A microphone
Some sort of recording software
Audio editing software (optional)
Domain
Hosting

Let’s take a closer look at each piece of equipment you need, so you can get started quickly and easily.
Computer
You don’t need the world’s most powerful computer to create a podcast. Working with audio isn’t nearly as intensive as working with graphics or video, so a basic computer is fine.

Technically, you can even create a podcast on your phone or tablet using software such as BossJock Studio. It’s one of the only apps on the market that will allow you to record two mics at the same time, and if you plan to do any interviews, you’ll need this feature. It’s a very affordable app, and you can upload and publish your content as an MP3 file directly from the app.

Microphone

Many people just use the built-in microphone that comes with their computer or mobile device, and that’s fine when you’re just getting started. But the sound quality will probably not be what you want it to be.

Built-in microphones are generally low quality and will pick up too much ambient noise, and may include annoying artifacts such as static, hissing, wind, etc. This will hurt the overall quality of your podcast considerably, especially for people wearing earbuds or headphones.

Instead, it’s recommended that you pick up an external microphone--ideally one that has a stand, noise reduction, and a windscreen or pop filter.

A pop filter is a shield that attaches to the microphone and blocks any air from your mouth and nose from reaching the mic, which will help reduce wind noise when you’re speaking. Since it sits between you and the microphone, it won’t block ambient airflow from other directions.

A windscreen is usually made of foam and fits over the mic itself to help reduce wind from all directions. This is useful for blocking wind when you’re recording outdoors, but will also reduce noise from fans, air conditioning, etc.

You can buy pop filters and windscreens separately if your device doesn’t come with them. If you aren’t ready to invest in these accessories, you can also cover it loosely with a tissue or thin cloth to help reduce wind. It won’t be as effective as a paid product, but it will help some.

There are many different types of microphones on the market. The least expensive models are generally not very good, but you don’t have to spend hundreds of dollars to get a quality mic.

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