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How To Increase Website Traffic and Social Buzz Using +1
There are two ways to improve your website traffic with Google’s +1. The first is through an improved search ranking. Basically, the more +1’s your website or webpages receive, the higher it will be placed on Google search results when a user makes a relevant search.
Improved search rankings are especially evident between social connections. If one or some of your individual connections have +1’d a page and you search for relevant topics, that +1’d page will appear higher on your search results.
The annotations or numbers of +1’s a website receives is shown in the search results page. Depending on a user’s security settings, the names of the people who +1’d the website will also be shown. This increases the visibility of a site and is made more compelling by the number of people who recommend it, improving the chances of your website being visited by users.
Imagine looking for reviews for a movie that you’re interested in seeing. You are most likely to value the opinion of a friend or contact that has similar tastes than a movie critic whom you’ve never met. Google’s +1 operates under that rationale.
The second way to increase site traffic is through Google social connections. The websites that users +1’s are streamed in real time on their Google profiles, increasing your visibility and social buzz through direct personal connections.
Again, promoting your website with like-?minded people can be accomplished through Google’s +1 feature.
Similar to the “word of mouth” concept of advertising, the +1 feature can help a website have more unique and returning visitors through a recommendation campaign that they can start with their own social circles. Simply urge your own social connections to click the +1 button on your website or webpage so that your content will be made available on their streams.
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