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There is one thing that has to be said about Internet marketers. They are advertising innovators. Internet marketers simply tossed out all of the written-in-stone advertising policies of brick and mortar advertisers and devised new and effective ways to reach their potential customers.

The Internet itself changed the way that people buy things. People no longer have to get dressed, drive into town, find a parking place, stand in line or wear out their shoe leather searching for the products and services that they want. Three cheers for the Internet!

Internet marketers devised ways in which to reach their customer base that were unheard of in the brick and mortar world of advertising and now these giants of innovation have come up with yet another method that defies all of the principles of advertising that have been established over the years. This new and innovative marketing technique that I?m talking about is called a “give away event” or a “Joint Venture give away event”

Can you imagine a group of brick and mortar stores getting together and agreeing to give free „stuff? to one another?s customers? I can?t either. It isn?t likely that Sears is going to give something free to JC Penny customers, is it? Brick and mortar stores wouldn?t even dream of giving something free to stores that are not in competition with them. JC Penny would never give something free to customers of an automotive store even though JC Penny doesn?t sell automotive supplies. It just isn?t done in the brick and mortar world. But it IS done on the Internet.

When this marketing technique first came on the Internet, the Joint Venture give away was done only between October and mid-December to try to take advantage of the holiday shopping season but now the Joint Venture give away happens all year long.

The idea here is that people are more than one-dimensional. People who are deeply into Internet marketing, for example, also have spouses, kids, dogs, cats, like to ski or buy boats. People who are avid fishermen may also be interested in getting the best interest rate on their savings or learning to play a guitar. People may belong to one mailing list that reflects their main interest but that doesn?t mean that they are not interested in other products or services.

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• Tags:2008 Ebooks Private Label Rights