Plr Profit Points Personal Use Ebook

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THE BIGGEST MISTAKE IN THE WORLD GFriRCGNTENT

Of the millions upon millions of words of content produced over the last several years, much of it sits unused on hard drives around the world. It's impossible to track actual usage, but it's unlikely that even a fraction of the PLR purchased is ever put to use.

People make PLR purchases with the best of intentions, but fail to follow through with their plans. Instead of assisting in the development of Internet marketing careers, it languishes forgotten in folders within folders of long-forgotten directories.

If you buy it, use it. Have a plan and follow the plan.

The failure to actually put PLR content to use is the biggest mistake in the world of PLR content.

THE SECOND BIGGEST MISTAKE IN THE WORLD OF PLR CONTENT

If the biggest mistake in the world of PLR content is failing to use material after its acquisition, the second biggest blunder is using it incorrectly.

That usually involves failing to correctly edit and/or rewrite the material. Too many people attempt to use PLR content "as is" and they rarely experience the results for which they hoped.

You'll occasionally hear someone bashing PLR content as a "scam". They'll argue that all of the hype is misplaced and that it "just doesn't work". In almost every case, the people making those statements failed to properly edit the material before pressing it into service.

Admittedly, though, PLR vendors have some responsibility in the matter. The sales pitches we see for PLR often do their best to make it sound like a .zip file filled with private label rights articles will allow the buyer to put their business on autopilot when that's simply is not the case.

PLR content makes life easier. It makes Internet marketing more efficient. It does not, however, completely eliminate the need to work. It doesn't completely replace unique "from scratch" content. And trying to take shortcuts with it, predictably, fails.

If you read between the lines (or in the fine print) of those aggressive pitches on behalf of PLR content, you'll usually find a mention of the need to edit the material. While it's understandable for vendors not to emphasize that fact, it is important for PLR buyers to recognize that they will need to make adjustments to the text.

WHY ARE REWRITING AND EDITING ESSENTIAL?

Why is it so important to rewrite and edit PLR content? Why can't you just use it "right out of the box". Setting issues of quality aside for a moment (we'll deal with those in a bit), it boils down to the purpose of the content and the way search engines work.

In many cases, PLR content is pressed into service as a means of traffic generation.

This is specifically true when PLR material is used as web content, blog posts, or to outfit third party sites like Squidoo lenses. Search engines supply the traffic in those situations.

Not all PLR efforts work that way, of course. Your ebook, a special report or autoresponder message function on the level of content/prospect or content/customer interaction and doesn't need to have a search component. In those cases, editing is more of a quality control matter. However, using PLR as web content of any sort tends to be almost wholly search-related.

Search engines scour the web, cataloging the contents of sites and pages. They organize that information and record it so that they can put user and information together.

When someone makes a query at Google, the search engine wants to do its best to give that person the kind of information for which they're looking.

Part of that sorting and parsing process involves interpreting how to deal with multiple instances of the same material.

If 1,000 separate pages have all published the same content, Google determines which site to show to the user.

They do that based on a number of factors, making an effort to connect the user to the site that has the greatest probability of offering a quality user experience.

Google may opt to list a few pages in its search results that include that duplicate content, but it won't show them all.
The search engine wants to provide that user with a series of options to help him or her grab the right information.

They wouldn't be providing that service if they served up 1,000 consecutive entries, all of which displayed identical information.

Thus, most of the pages containing duplicate content "disappear" into the supplemental results. The searcher never sees them.

And sites that feature little more than duplicate content don't rank particularly high for anything.

They're recognized for what they are and Google doesn't put much faith in their ability to provide a great end user experience.

For a long time, debates over duplicate content raged. Rumors swirled about the dangers of utilizing identical content to that housed on other sites.

Eventually, Google provided some concrete information about how they handled instances when more than one site publishes the same content or article.

There's no penalty for republishing existing content, per se, but there's certainly no reward for it, either.

As such, the best way to get into the search results is to provide unique content.

PLR content, by its nature, isn't unique. It's widely distributed and more than one person has the right to use it. That's the underlying mechanism that makes PLR affordable relative to original content.

The fact that others have the material virtually guarantees that others will publish it "as is". Some will do it out of laziness. Some may do it in hopes of being "first". But, the vendor him or her self may have published the material in its initial form prior to putting it on the market. This is not an accepted practice but it happens.

No matter how you slice it, if you put your PLR content online "right out of the box", you probably won't be alone.

If you want PLR content to drive traffic, then, you have a job ahead of you.

You must edit it in order to create a sufficient level of uniqueness.

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