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Chapter 11: Personal Branding With PLR
This chapter is about personal branding, it’s about you – as a marketer, entrepreneur, life coach or author. Personal branding is important because with all the competition in your market, what makes you stand out besides your products is your credibility.
You want to be seen as an expert and trusted person in the field you are in. That is why, PLR products can give you that edge. It takes long to build a brand for yourself. You need to consistently provide great content to your subscribers. You need to network is other marketers and get testimonials for them. You need to genuinely provide value for your target market and help them solve problems.
Not only can you leverage on PLR products to build your brand, PLR products help free time for you by saving time, money and effort on building products so that you can focus on networking and building credibility for yourself.
For starters, you can start a personal blog and show case your products (free or paid), talk a little about yourself and display testimonials from your customers and other marketers. You can also give free stuff like e-books (made with PLR of course) to your subscribers or customers as a thank-you gift or as a good gesture and they will trust you even more.
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