Planting The Seeds Give Away Rights Ebook

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Networking, new client relations—You’ve put in the hours at seminars, expos, workshops, etc. You’ve talked to many new people, traded business cards, and promised to stay in touch. Nurturing that seed requires you to actually keep that promise. Stay in contact with the people you meet and build relationships. Relationships lead to satisfied customers. If you make that contact and then don’t follow through, it’s like tossing seeds into the wind.

Building your client base—You’ve established your target market and have many new clients. One way to stay in touch with them is to have a newsletter you can send them. Make it something potential customers can sign up for, and watch your customer base begin to grow. Subscribing to blog posts is another way. You spend the hours preparing and posting excellent content. By allowing your current customers to subscribe to your posts, they will receive them regularly. They can pass it on, and you’ll get more subscribers.

Implement “calls to action” in your blogs—Give your audience something to do. You may be talking about a great new product. A call to action would be “click here to view____.” Have them “click subscribe” to get your blog regularly. Tell them to “share” it with a friend.

Quality content—That has been stated several times in this book for a reason—it’s imperative! Give your audience what they want to see, and you’ll watch your customer viewers grow.

Add links to your blog content—The links could be to another page on your site, your social media page, or even a page belonging to someone else that you feel your customers will enjoy. Either way, you gave them the content, and that will help them grow loyalty to you.

Promote your social media pages on your blog—This is a great idea that a lot of businesses overlook. Encouraging your readers to visit your social media pages and follow you on those networks is another way to promote your content. It’s a way to reach out to customers. You can put social media follow buttons on your blog for each of your social networks. This makes it easy for your readers to follow you.

Growing your garden is one thing. Getting it to bloom, however, can be another. Just like any garden, different plants bloom at different times of the year. You can get your garden to bloom by offering your customers good service, and quality information. You can do this because you’ve become familiar with them. You know who they are and what they need. Just like a gardener knows his garden, and knows what it needs to grow.

You have the unique ability to give your customers a resource that will meet their needs. Once you meet those needs, they will continue to come to you over and over. Good customer service is a strong way to nurture your garden. Every customer likes to feel special. Once you know your customers well, you may want to develop a referral and reward system for them. When a customer refers someone to you, a special “thank you” note with a discount to the referring customer could be a good incentive for them to refer even more.

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