Pinterest For Business Personal Use Ebook With Audio

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How to Create a Pinterest Graphic

Using Pinterest can help a business get a good amount of traffic. But, many struggle to get pinners ever to click on their pins, let alone click through to their websites. If pinners bypass your pins altogether, Using Pinterest will end up being a poor strategy for your business.

There are some ways to optimize your pins so that they gain more atten-tion with pinners. A major factor is the graphic or image that you use. The image is the primary means for which people will become interested in exploring more about you. You need to make it stand out.

The first aspect of a Pinterest graphic is its size. The key is to make it longer rather than wide. If you were to make a wide graphic, Pinterest would truncate it, and pinners won’t be able to see the graphic, espe-cially if there is any text on it.

Pinners scroll down by nature when using Pinterest. Therefore, the longer your pins, the longer they focus on them. This is especially true if you make each section of the pin something they want to see. Consider using color to make your graphics stand out. Experiment with different colors and even add some blends or gradients into the mix. You should try to split test based on colors. For instance, try a blue pin and a green pin at the same time to see if one is favored over the other.

Add a significant number of supplemental images to your Pinterest graphics, but don’t overdo it. The images should be relevant to the mes-sage you are trying to convey. Too much flash, however, will get pinners to bypass your graphics.

Make sure you have the rights to use the graphics you include in your pins. Don’t take this issue lightly as there are companies that are paid to monitor copyright infringement. It is a serious offense that is likely to cost you several thousands of dollars. If you find a website that claims royalty free access to images, make sure you know their claims policy. You want them to fight for you if it ever comes down to that. When using text, make sure you are consistent with your font selections. Each section can have a different font but try to keep to no more than two or three fonts.

You want to ensure that the website you link to is relevant to what the graphic portrays. If not, you can expect to have your pins reported to Pin-terest.

How to Get Better Results from Pinterest

Pinterest is shaping up to be one of the most important platforms for businesses to use. It’s easy to get your message across. It has millions of members who love the platform, and it funnels mass amounts of traffic to websites. If this isn’t a recipe for success, nothing else is.

Just like anything else, there are right ways and wrong ways to approach the platform. One obvious wrong way is constant boasting about your business. No one cares, for the most part. You need to focus on what members are searching for and why. Keep selling or promotions down to a minimum.

A much better approach is to convince people of how your products or services can help with their situations. Obviously, this is not an easy task by any stretch. If you take the time to reach out to people and find out what they want, your Pinterest strategy becomes more defined.

Most people ignore the newsletter that Pinterest sends. This is a mistake. They are the authority on their platform, after all. They give tips and re-port on trends. It’s like having your own mini-marketing department. Granted, they are trying to hook you into advertising with them. But, this doesn’t mean the information they provide is useless.

Another way to get better results is to pin frequently. You obviously have an audience. As long as you stay focused on your market or niche and you find that people are sharing what you post, you should continue to post. Set up a schedule for what and when you are going to post.

There are reports published that state the best times to post on each of the social media channels. This is mostly noise that should be ignored. The biggest problems with this are people who miss that window of op-portunity often wait until the next one. And if they miss it again, there goes yet another day of inactivity. If you decide to use these optimal times, make sure you set up a service that can post for you at those times. You also need to ensure that you trust the service you enlist. If not, it can be difficult to get your account unbanned.

Overall, don’t expect instant results. Like all social media platforms, time is going to be your greatest ally. Stay focused on your strategy and keep going until your results start heading in your desired direction.

How to Manage Pinterest Boards

Pinterest is a great platform for businesses. One of the key features is the ability to create boards. These are much like categories. When you pin, you will be asked which board to pin to. Here are some guidelines for the best uses of these boards.

Before dealing with your boards, make sure your profile is set up and that you have a decent picture along with a description of your business. You may believe people don’t read your profile but in fact, many will. Also, include your website address as you’ll get a good number of pinners that will use it. This is free traffic to your website.

It’s usually best to have Pinterest accounts with a specific theme or niche, and this is key when determining what to name your boards. As of this writing, Pinterest does not prohibit people from multiple accounts. So, keep the accounts separate from personal and business. The downside is you will need to manage these multiple accounts.

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