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Pinterest can be used as an integral part of your business. For instance, if you own a dog grooming business, create boards that can function as portfolios for your clients. Show different grooming techniques you offer for a variety of dogs by pinning certain images to those boards. When considering your services, potential customers can click your Pinterest board links from your website to make their choices.
You can create these mini portfolios for a number of different businesses. Customers can repin those images to create their own board for you to view their likes before completing their service.
Want to know what your customers think of you? Ask them the question on your social media pages or blog. When they respond, pin for each response and create a Pinterest board. Once the board is completed, let them know where they can find it on Pinterest.
What better endorsement is there than words from the mouths of your own customers? Create a customer testimonial board. Pin quotes from those who have offered positive words about you from your website to a board. Anyone interested in your expertise can see first-hand what is being said about your products and services.
What is trending right now in your business niche? Visitors to your site can view it all in one place when you link to your pin board that displays those images. Create more than one board that groups items that were purchased together. Attach a Pin It button to each product page so that it will link right back to your website store when it is clicked, for purchasing with ease. Promote your boards on your Facebook and Twitter pages to invite subscribers to view them.
Pin useful content as well as images. If you have a relevant article that would complement your image pins, add that to your board as well for your customers.
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