Photo Traffic Power Resale Rights Ebook

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Ok, so now you've built all this stuff and the traffic is starting to come in. What should you do with it? Obviously this should've been in your mind from the get-go, because the end result can help dictate the steps you need to take in building your traffic outposts. I saved this chapter for later, though, because you also need to have an understanding of the different traffic sources and methods, so you can see the big picture.

A Word About Link Redirection

I would strongly advise you not to link DIRECTLY to the website or offer that you are sending your traffic to. Instead, you should use link redirection. Link redirection allows you to post a link on, for example, your Facebook page. The posted link is only an alias for the real link. When someone clicks on the posted link, they are bounced over to the actual real link.

Why would you want to do this? Two simple reasons. First of all, many URL redirecting and shortening options will track stats that you wouldn't get if you were, say, sending your traffic directly to a third party commission offer.

More important, though, it gives you the capability of changing the destination for the traffic from that redirected link. Suppose you are running a cute puppy Facebook page and you decide to link to a puppy housebreaking ebook offer. You set up 30 posts linking to the offer over time and, unfortunately, discover that the offer just isn't converting for you. If you put the actual offer link in the posts, you'd have to go back and edit all of them. And you could only edit the posts YOU made, not any viral spreading of that link.

With a redirect system, though, it's as simply as logging in and changing the destination URL. ALL the incoming traffic from that particular alias link is instantly diverted to the new destination. You can also use this for split testing multiple offers by running one destination for 24 hours, then log in and change the destination for the next 24 hours. Compare results and see which offer converted better.

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