Passive Cash Profits Personal Use Ebook

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Making the Sale

What I'm now going to tell you is quite easily one of the most powerful strategies you can use when it comes to getting people to join your membership site. I had to carry out months of testing to really find this out.

Before I tell you let me just say that when I first built my site I charged people $1 for a 7 day trial because I was seeing a lot of other sites doing this so I thought well surely this must work.

Boy was I wrong.

What I found was happening was people were joining, going through most of my content within the 7 days and then cancelling their subscription which as you can imagine meant I was not making hardly any money. Something had to change.

What I did was something that would prove to be the most profitable tweak I have ever made in my business.

I changed the 7 day trial of $1 to a 24 hour trial of $1.

That one tip alone is the worth the cost of what you paid for this report.

What you will find is as long as you have a fair amount of content in your site, when you use a 24 hour trial for $1 not only is it a very low risk so it's a bit of a no-braier but by it only being 24 hours they will not be able to go through much of your content in that time so they will feel much more compelled to stay and pay the full months subscription.

If they do this you have just made $10, $17, $27 what ever you charge.

Once they are in your site, it will become a very valuable resource where they can come back again and again and go through more content and this increases the retention of your members.

This is how I have managed to generate a 6 - 12 month retention rate on $17 per month monthly subscription.

Aim for getting as much content in your member area as possible so that you make it as hard as possible for someone that wants to leave because they may feel that they are giving up a very valuable resource where they have a tonne of information all in one place.

Cross Sells and Maintaining your Members

Once you start to build an email list of membership customers you need to treat them a bit differently than normal buyers or subscribers because they could end up staying around for many months so if you start to annoy them by sending too many emails then they will un-subscribe.

What I tend to do is leave them alone to get on with going through all of the content within the members area and only add them in to the odd email if I'm sending out some free info or something.

Below are some other things known as cross sells that you can do to really increase your profits.

Adding links into your members area for “lifetime membership” - This is a really simple tweak but it is very effective because some people will join your site and like your content so much that they want to become a lifetime member. All you do is add a link in your membership site to a page with a payment button where they can buy lifetime access to your site.

Your conversions will not be mega high but you should always do this because some people will take you up on it and it can make you a quick $97 - $500 but the price of your lifetime membership mainly depends on what you charge per month. I have been charging $17 per month so my lifetime membership has been $147 but of course if you increase your monthly price then you need to also increase your lifetime membership price too.

Seeing if they need 1 on 1 help or extra training - Customers / buyers of a membership site are far more valuable than just a normal $10 customer especially if they have stayed around for at least a few months.

If they have stayed around for a while then it means they love your training so if that's the case then there is a very good chance they would like some 1 on 1 training from you and this is where you can offer some coaching at high end prices.

The best way to do this is you can either add some links into your membership navigation bars the same as what you do for the lifetime membership option and link to page where you offer coaching and also give them an opportunity to speak to you direct.

I have found that using Survey Monkey is a great way to schedule calls and it's very professional too and also great for only attracting your most qualified and most serious leads.

That link goes to my page where you can fill out a form and schedule a call with me but if you were to use it then your page would look very similar.

Another way is you can set up follow up emails to go out and within the emails you can again link to your coaching sales page or a page where they have the opportunity to schedule a call so they can speak with you direct.

Scaling for Big Profits

If you really want to take your membership site to the next level then you just need to basically focus on the things that are working and do more of it, it's that simple.

One of the best things you can focus on is your affiliate program. Leveraging the power of affiliates to help build your membership site is very effective and things can build pretty fast.

Also focus on creating and adding the most amount of information as you can because this will help with your retention rate. If you have more info and content on your site then your members will feel more enclined to stay for longer.

One of the most important things you also need to look at and focus on are your conversions on your sales pages. When you start to send traffic to your sales page you will start to see how much traffic you need to your pages in order to make a sale. So let's say your membership site is $10 per month and you know that if you send 100 people to your page 3 people will join, you then know that to get 30 new members per day you need 1000 people to your page per day. It only ever comes down to numbers.

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