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SEO sharks are the guys who contact you out of the blue, stating they can help you fix your search engine rankings and then have nothing to back up those claims with. I'm not saying that all cold call marketing stunts are rubbish because that would be lying.
Many of you resort to cold calling potential clients to rustle up more business, especially if business is slower than usual.
The key to knowing whether or not you are dealing with an SEO shark is by being able to see their track record. Can they prove their expertise to you? If so, go ahead, you will be in good hands.
In the fast-paced world of the Internet it is more important than ever to see proof. If in doubt, go walkabout. Unless there is absolute trust between you and the contractor, you should never feel pressured to outsource your search engine marketing tasks.
Too many people claim they know how they can help you when in fact they can't. It is simply their wish to sign you up as their client in order to make an easy dollar or two.
Make no mistake, SEO is not easy because no one can promise you that you will rank in the search engines at a certain point in time. If they do – run, and keep your money.
Due to the ever-changing magnitude of the search engine algorithms it is impossible for anyone to predict how your website will rank. At best, a contractor can give you an approximate estimate. If you expect wonders you need to book a ticket to Disneyland instead. Getting your website ranked takes time, more so if the site is brand new, or if you are trying to rank against established authority sites/competition.
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