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Now this is important to remember… Directly under the initial greeting is where you begin your OTO offer. That’s the best response hot spot area for an OTO to be placed. i.e. close to the top of the page as possible.
So don’t take too much space with your Thank You greeting. All you have to do is thank them in a respectful manner and in a big enough type size that it will be noticed THEN get right into the OTO sales copy immediately!
I had a chance to thoroughly test this in Mark Hendricks’ 12 Days of Christmas seasonal promotion over the last few years and without a doubt is the most responsive sales hot spot area from testing and tweaking.
At this point people are in a rush… so… right below the Thank You greeting is where you make the OTO offer very prominent. Here in this next diagram below we’ll look at the OTO path where you drive your members to a sales page to make sales (not subscriptions in this case) as your primary goal.
Also note… while an OTO is a secondary most wanted response (since its nature is an upsell offer) it is amazingly refreshing when you find how your prospects will take you up on buying more than one item from you during the sales process.
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- License: Master Resell Rights
- Category:Ebooks
- Tags:2008 Ebooks Master Resale Rights