Organizing Internet Marketing Information Give Away Rights Ebook

Ebook Sample Content Preview:

There is no single taxonomy for Internet Marketing (as there is not for most other fields): there is only the question of how well any particular taxonomy fits its defined use.

For example, in most Internet Marketing forums, there are just 2-5 sections, and all discussions about Internet Marketing have to be put into one of those categories.

Generally this works well - although you could ask how much better it would work if there were more categories. The odd thing about a good taxonomy is that no-one notices that it's good! The amount of work that went into defining and refining it just is not obvious. A good taxonomy provides you with a mental model of the subject area (in this case, Internet Marketing) that fits well with its purpose.

With a good taxonomy, you apply that "mental model" to new content that you want to store, and it nearly always has a natural home within your model. You also apply the same model when you search for content, and it quickly leads you to one or two possible locations - one of which is where you'll find your content. In other words, a good taxonomy is not normally something you notice. It simply allows you to do your job efficiently.

A bad taxonomy, on the other hand, is something you notice because it causes endless frustration. You store content away in places that you know are not right, but they are the best the taxonomy allows. And you know in the back of your mind you are unlikely to be able to find that content again when you want to.

And when you come to look for it a few months later - sure enough - you can't find it! Before I started work on the IM Index Mind Map, I searched the 'net for a suitable taxonomy as a starting point. I felt sure someone had worked this out before. Of course, I found many approaches to categorising IM information (e.g. organizations of forums, structures of resource lists etc.), but none of them had sufficient detail or rigour in their construction.

• File Size:267 KB
• License: Giveaway Rights
• Category:Ebooks
• Tags:2008 Ebooks Free Give Away Rights