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PPC marketing is a fantastic way to make money with affiliate products, but it does take a lot of thought, planning, and practice. It is very common to lose money for a while in PPC, until you learn how to set up profitable campaigns.
PPC takes quite a bit of investment. Although most PPC companies don’t require you to pay up front, you will have to pay your bill in about a month.
If you don’t pay, your ads could be suspended, and you could even lose your account and be banned for life.
The problem is, most affiliate marketing companies won’t pay you in time for you to pay for your PPC marketing costs. A lot of affiliate companies pay monthly, or even quarterly. The checks might not arrive before your bill is due.
Plus, if you spend a lot of money, sometimes the company will require you to pay for your clicks ahead of time. For example, if you suddenly ran up $500 in clicks at Google AdWords, they might temporarily halt your ads until you paid for the $500 you had already spent.
Considering that you could easily spend $500 in a single day if you set up a lot of campaigns with large daily limits, you might lose your account long before an affiliate check had time to arrive in the mail.
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